Stuart Bruce
SEPTEMBER 23, 2015
Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.
ReimaginePR
APRIL 30, 2016
So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. You need a Content Marketing Plan.
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Prohibition
APRIL 15, 2020
Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Position yourself carefully.
Polaris
JANUARY 17, 2015
In fact, Chipotle is no stranger to interesting branded content. It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers. Content Marketing'
Sword and the Script
JANUARY 26, 2016
Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Actor, Spokesperson, Content Marketer.
Burrelles Fresh Ideas
OCTOBER 3, 2023
These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.
Critical Mention
JANUARY 29, 2021
But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. Their content should be relevant for their audience to take note of. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product.
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