Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. ” Oh boy. Millions of impressions.

Social Media 179

Social Media Viral Company Education 179

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Brand purpose has real purpose. Purpose and values-based communications will become an essential part of the marketing toolbox. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. .” ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels.

Brand 134

Brand Branding Instagram Video 134

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98

Viral Community Reddit Facebook 98

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. This campaign quickly went viral.

Viral 73

Viral Marketing Real Estate Travel 73

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. With NewsWhip, brands can move from a delayed reaction based on hindsight to strategically acting with foresight.

Brand 78

Brand Branding Comparison Measurement 78

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions.

Brand 131

Brand Branding Film Insurance 131

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! This would assist in improving how communications are conveyed on the channel, making up for the character limit. How effective is video on social media?

Instagram 118

Instagram Social Media Video Facebook 118

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content. The two should also collaborate on brand messaging well in advance of the start of a PR program. Social media engagement.

Publicity 334

Publicity Advertising Advertising Leadership 334

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Brand Branding How To 271

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

PRSay

MARCH 26, 2024

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. release in 2018, TikTok’s effect on mass communication and business has been significant. Since its U.S.

Strategy 86

Strategy Viral Social Media YouTube 86

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70

Prohibition

MARCH 16, 2022

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. 1) Know Your Customer, But Embrace New Ones As a century-old brand, Stanley had a well-established name within the male-dominated outdoor & workwear space.

Consumer 78

Consumer Strategy Marketing Viral 78

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. In fact, according to Dr. Vincent Covello of the Center for Risk Communication, stress can decrease people’s ability to process information by up to 80 percent. Our brains on stress.

Communications 197

Communications Viral Fashion Public Affairs 197

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Brand Branding 176

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video.

Brand 160

Brand Branding Viral Crisis Management 160

PRSay

SEPTEMBER 8, 2020

28 during PRSA’s virtual annual conference — “ Strategic Communications: Navigating a World Disrupted ” — Jankowicz discussed the differences between disinformation and misinformation, how PR professionals can credibly communicate complex issues to the public and why we should all be wary of information that manipulates our emotions.

Communications 174

Communications Government Viral Radio 174

5W PR

SEPTEMBER 19, 2023

As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships. Online platforms In the digital age, online platforms have become the primary arena for communication and interaction.

Viral 78

Viral Digital PR Storytelling Reputation 78

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. NewsWhip has the fastest news and social media content discovery engines in the world, so our prediction process starts the moment a story appears online.

Viral 78

Viral Analysis Crisis Data 78

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Ahead of the June 9 event, he spoke with PRsay about common misperceptions and the benefits of artificial intelligence to communicators. . Why might that be?

Communications 106

Communications Viral Case Study Exercises 106

NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78

Brand Branding Viral Employee 78

Prohibition

FEBRUARY 27, 2023

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid!

Brand 62

Brand Branding Viral Fashion 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette.

Brand 136

Brand Branding How To Storytelling 136

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. It was everywhere on social media platforms and amplified on media channels in American living rooms. And it has powerful allies.

Video 368

Video Government Leadership Viral 368

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . TikTok is a powerful brand marketing platform.

B2B 310

B2B Video Creativity Social Media 310

Cision

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Is there an emotional response it invites on social media?

Storytelling 0

Storytelling Data Communications Technology 0

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Jeff Bullas.

Social Media 120

Social Media Media Employee Reputation 120