The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. These PR and marketing trends can help you thrive in 2024. Discover your current Brand Visibility Score. 2023 is almost over.

Trends 182

Trends Marketing Wikipedia Reddit 182

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Brand Branding Viral 78

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. Facebook Marketing Strategy. With its large reach and a whole lot of influence, brands should not discount Facebook. What’s working — video-first: Casual, lightweight tone and short copy tend to be better received than a formal brand voice.

Instagram 164

Instagram Social Media Facebook Trends 164

5W PR

JANUARY 24, 2024

One trend gaining traction as of late is permissive parenting, characterized by high levels of acceptance, open communication, and fostering child-led exploration. Brands can show support for this parenting trend through various strategies. Brands can show support for this parenting trend through various strategies.

Trends 78

Trends Brand Branding Policies 78

Agility PR Solutions

JANUARY 11, 2022

Personal branding is more than just a social media personality contest. But personal branding’s economic influence on Americans isn’t just for younger adults, according to new research from personal brand strategy firm Brand Builders Group.

Trends 155

Trends Brand Branding Study 155

Agility PR Solutions

JANUARY 3, 2023

The research reveals the most successful marketing strategies used in social commerce to boost brand awareness, sales, and customer engagement, including user feedback requests, availing of customized choices, use […].

Trends 85

Trends Strategy Brand Branding 85

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

Ronn Torossian

SEPTEMBER 21, 2020

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on.

Trends 395

Trends Marketing Corporate Industry 395

The Hoyt Organization

SEPTEMBER 8, 2023

Trends that might have taken hold at the end of last year might be irrelevant now. As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 88

Trends Brand Branding Analytics 88

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

That makes things more interesting, and possibly more complicated, for those who work in PR for ad tech and entertainment brands. . With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers.

Trends 170

Trends Advertising Advertising Video 170

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. Crafting global PR strategies tailored to cosmetics brands is essential to succeed in the competitive global beauty industry. Influencers can provide authenticity and credibility.

Strategy 78

Strategy Brand Branding How To 78

5W PR

MARCH 21, 2024

As the world around us continually changes, people find themselves drawn to new trends, from the mindfulness practices they adopt to the plant-based diets they try. If anyone has been wondering where all the different trends are coming from, the answer is actually fairly simple. These steps create an image of more than just a brand.

Trends 78

Trends Product Launch Ethics Travel 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Swift reactions are key, given the speed of the news cycle.

Brand 323

Brand Branding eBook Advertising 323

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Political Neutrality: Unless there is a strong affiliation, political debates are no place for a brand.

Trends 52

Trends Strategy Crisis Management Technology 52

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. As the saying goes, “a picture is worth a thousand words.”.

Trends 147

Trends Instagram Creativity Small Business 147

Ronn Torossian

APRIL 29, 2019

Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere.

Trends 150

Trends Strategy Viral Marketing 150

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Ronn Torossian

OCTOBER 20, 2020

COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […]. The post Content Marketing Trends for 2021 appeared first on. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.”

Content Marketing 195

Content Marketing Trends Marketing Travel 195

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Stay informed and ahead in the industry by embracing these essential trends.

Trends 105

Trends YouTube Video Social Media 105

Cision

OCTOBER 5, 2016

Here are three marketing trends you need to be aware of as we head into the final quarter of the year. But also livestreaming is still novel, so people are glomming onto it, giving you ample opportunity to introduce your brand to people who might not otherwise find it. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

Prohibition

OCTOBER 2, 2023

Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. Have you used social listening before?

B2B 77

B2B Trends Strategy Marketing 77

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us.

Travel 91

Travel Trends Tourism Transportation 91

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

MARCH 24, 2021

While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Or, the social content strategy may lag behind trends. They work particularly well if a brand has an influencer or celebrity-driven initiative. Mix up your posts.

Social Media 344

Social Media Strategy Media LinkedIn 344

Agility PR Solutions

MARCH 5, 2024

So, staying ahead of the curve is crucial for businesses looking to maintain a strong and positive brand presence–and they can, with competitive media reporting. This strategy provides companies with a lens through which they can look over and understand their media landscape.

Trends 106

Trends Report Media Strategy 106

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Here are some of the key trends all businesses should be #following this year. Creating a channel and producing relevant content for a brand are just the start. TikTok: Capturing Gen Z and beyond .

Social Media 272

Social Media Trends Media Instagram 272

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. This shift allows brands to better understand and respond to consumer preferences.

Retail 78

Retail Trends Policies Consumer 78

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. Heading into 2024, the value of a robust executive visibility strategy goes much deeper than supporting business goals alone. The post 3 Executive Communications Trends for 2024 appeared first on Stern Strategy Group.

Trends 116

Trends Communications Conference Leadership 116

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Analysis Media 62

Agility PR Solutions

JANUARY 11, 2024

It now encompasses complex strategies, including social listening. These tactics enable your brand to stay on top of market trends and potential customers’ preferences to remain competitive.

SEO 106

SEO Strategy Trends Social Media 106

Agility PR Solutions

JUNE 23, 2019

The post Five trends shaping the comms strategy of brands in 2019 appeared first on Agility PR Solutions.

Trends 119

Trends Strategy Brand Branding 119

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations.

Trends 155

Trends Technology Television Banking 155

Prowly

MARCH 18, 2024

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

Prowly

MARCH 18, 2024

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Brand 104

Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 96

Trends Consumer B2C Strategy 96

Shift Communications

APRIL 13, 2022

Brands today are built on social. So, it’s due strategy and resources that match the level of importance consumers pay it. Here, we review Twitter and LinkedIn marketing strategy. LinkedIn Marketing Strategy. TL; DR: LinkedIn marketing should unequivocally be a part of your social strategy, B2B or B2C.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78