Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Want to create standout content?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. What role do you think storytelling plays in PR? And there is a lot of writing in PR. The only way to improve your writing is by writing.

Journalism 120

Journalism Newspapers Writing Report 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. Let’s demystify the ROI of PR.

Analytics 170

Analytics Measurement Data Technology 170

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! His words drove home the tremendous responsibility I had as someone who never served in uniform, speaking and writing on behalf of those who did. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others.

Energy 120

Energy Viral Storytelling Community 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you? The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

MARCH 14, 2016

He has also been an adjunct professor for multimedia storytelling in journalism at the University of Maryland for over seven years. Influencer Intel of the Week: For brands looking to reach all of North America, understanding Canada’s digital landscape is essential.

Fashion 40

Fashion Tourism Media Journalism 40

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Scott Kaminski is a client-side corporate storyteller who currently manages marketing communications and public relations for Häfele America Co., A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. And that’s smart. Why settle for stagnant reach?”

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

JUNE 2, 2015

“It’s difficult for someone to be truly committed to a brand unless they give money or time.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Brand voice is not just what you say, it’s how you say it.” .” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” Write about the thing, not the keyword string. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content.

B2B 116

B2B Marketing Survey Software 116

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Back in my day, flagging meant failing a test – getting an F.

Agency 192

Agency Internal International Pitching 192

Flack's Revenge

JANUARY 12, 2021

They know a lot, have a voice, and can be great influencers on opportunities, help amplify your brand and messages, and provide input on strategy, products, go to market, or other important aspects of your business. If your goal is primarily to amplify brand and message, you would go to a 2nd or 3rd tier firm who offers marketing services.

Industry 156

Industry Enterprise Trends Technology 156

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Beyond PR

JUNE 16, 2016

“The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. Formatting your press release to be reader friendly plays an important part in telling your brand story effectively. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JANUARY 2, 2019

So many marketing departments are happy churning out the same four crappy white papers year after year, even if they perform about as well as Donald Trump at a spelling bee. A study by Beckon found that the top 5 percent of branded content garners 95 percent of all engagement. June, Illinois.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Sword and the Script

NOVEMBER 29, 2016

Brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60