Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

5W PR

FEBRUARY 16, 2021

They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. An interesting discovery was that in 2020, brands posted 36% more content on Twitter than they did on Facebook and Instagram. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Cision

JUNE 3, 2016

Real-time social media coverage of the 100th running of the Indianapolis 500. We covered the full scope of the Memorial Day weekend event using our Cision Visible Intelligence and Cision PR Edition software. First we started off our monitoring with a classic battle of the brands: Honda vs. Chevy. Honda had 61.1

Social Media 120

Social Media Brand Branding Real Estate 120

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 85

Software Media Relations Pitching Media 85

Cision

APRIL 25, 2016

Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put their trust in a business. So how will brands resonate with their audiences if they aren’t listening? Social media influencers. Find Your Target Influencers. Segment Your List.

Social Media 120

Social Media Brand Branding Media 120

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. quarterly website visitors driven by their media coverage. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B 162

B2B Leadership Marketing Software 162

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. Facebook begins developing speech recognition software.

Social Media 62

Social Media Trends Marketing Media 62

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips. Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. Rethink the 70-30 rule. Also recommended?

Social Media 120

Social Media Media Comparison Guidelines 120

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified allows you to monitor all the major social media sites and online news sources. Measure is the dashboard and analytics.

Software 115

Software Tools Publicity System 115

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. Granted, that could be different, if I chose to use bots to engage with potential followers and comment and like pictures, but that’s not my brand, so I’ll stick to slow growth.

Fashion 0

Fashion Blogging Brand Branding 0

PeakMetrics Insights

FEBRUARY 13, 2019

Business owners who go all-in on growing a cohesive online brand know how important it is to monitor what is being posted online about their company and about their market sector. One way to stay on top of brand mentions is to use powerful brand monitoring software.

Software 40

Software Brand Branding Analysis 40

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. million in November of 2021. What does it do?

Software 78

Software Case Study Technology Tools 78

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. But there’s another short-form video format taking social media by storm: Social Reels.

Brand 92

Brand Branding Instagram Video 92

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? If you are new to the concept of social listening, let us have a look at it in detail for you to better comprehend the idea.

Brand 62

Brand Branding Social Media Reddit 62

Cision

OCTOBER 31, 2015

Seventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Brands need to be on these sites and learn how to listen to what’s being said about their products and services.

System 120

System Social Media Media Data 120

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Sword and the Script

SEPTEMBER 12, 2017

of the marketing budget on social media — here and now. The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. Don’t miss these related posts: Social Media Strategists will be Gone in 2 Years.

Advertising 76

Advertising Advertising Social Media Marketing 76

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

MAY 3, 2016

People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? You’ll need robust media monitoring software and an understanding of these three types of mention volume: 1.

Brand 120

Brand Branding Software Nonprofit 120

Communications Conversations

JULY 26, 2018

In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

DECEMBER 2, 2015

Social media makes up a large portion of modern marketing strategies, but 63 percent of marketers don’t plug in the most important piece to finish the puzzle. Social media listening provides your brand with new ideas and a multitude of opportunities to build towards what your brand hopes to become.

Brand 120

Brand Branding Employee Social Media 120

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? But, pick your battles.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.”

Analysis 144

Analysis Tools Software SMB 144

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Sword and the Script

FEBRUARY 20, 2024

So, says Propel, which provides PR software. If this sounds interesting, consider reading my in-depth briefing on their platform : Propel is a viable alternative for all-in-one PR software. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. Is that good?

Report 106

Report Publicity Marketing Pitching 106

5W PR

OCTOBER 31, 2019

Connections with one another, connections with brands, connections with strangers on the internet. Many brands go through the struggle of finding the right “human touch” for their channels. This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services.

Brand 113

Brand Branding Consumer Community 113

Agility PR Solutions

JANUARY 11, 2023

As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster.

Small Business 78

Small Business Software Social Media Report 78