NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . These folks are fully tuned into the emerging interplay between media and social media.

Reputation 88

Reputation Social Media Reddit Media 88

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. And Reddit trended younger African-American or white men with college degrees making $75+ in suburbia. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. But, for brands, this opens up new thinking.

Social Media 103

Social Media Report Pinterest YouTube 103

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. It’s interesting to see which brands had the most positive sentiment, and which ones did not.

Social Media 104

Social Media Trends Media Reddit 104

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Why do you need social listening software? Social Listening Vs. Social Monitoring.

Brand 62

Brand Branding Social Media Reddit 62

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. It provides social media discussion and perception.

Crisis 158

Crisis Reddit Reputation Tools 158

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. What about Reddit?

Company 178

Company Reddit Employee Facebook 178

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. ” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. It’s where I work.

Social Media 111

Social Media Reddit Media Facebook 111

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Communications Conversations

OCTOBER 8, 2021

Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans? 36% of all Americans 18-29 years old have used Reddit. Not even close.

Energy 68

Energy Facebook Reddit Pinterest 68

Sword and the Script

JULY 28, 2021

Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. The Drum is one of the few publishers that cover the spread of marketing, advertising and media. The awards for content that cuts through in the branded content space. The Drum Awards for Social Media.

Reddit 85

Reddit B2B Local LinkedIn 85

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists. Still, it’s a challenge to keep up with the latest social sites and services, because every day brings something new.

Reddit 136

Reddit Video Social Media Groups 136

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR tech mentions Video makers.

Analysis 145

Analysis Tools Software SMB 145

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. What is Millennial Media anyway? Social media is a way the panelists stay tuned into what’s trending with today’s readers.

Reddit 159

Reddit Media Analytics Trends 159

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

Sword and the Script

DECEMBER 5, 2023

It wound up folding them all under the Onclusive brand. Notified has changed its name multiple times, but was formed out of assets from the former press release service Market Wire and investor tools out of NASDAQ, such as Globe Newswire. Stagwell enlists Google Marketing Cloud to accelerate generative AI bets , reports Marketing Dive.

Software 133

Software Reddit Technology B2B 133

Business Wire

FEBRUARY 1, 2017

By Scott Fedonchik, SVP Marketing, Business Wire Get ready for the new season of BizWireTV , featuring a fresh new look and a new host, Jordyn Rolling. BizWireTV shines a light on innovative technology and disruptive brands and the new season will reflect the evolving media landscape.

Reddit 150

Reddit YouTube Video Mobile 150

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98

Viral Community Reddit Facebook 98

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. Social media and niche communities like r/SkincareAddiction or r/nutrition.

B2B 94

B2B Company Survey Enterprise 94

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

NewsWhip

OCTOBER 26, 2021

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Other interesting statistics: Social media is material. Other interesting statistics: Social media is material. This is something I’m seeing in other vertical markets too.

Survey 81

Survey Corporate Communications Financial 81

Karen Freberg

JUNE 26, 2022

I would have to say that reddit did this very well in their experience and activation at Cannes Lions. For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Branded spaces were were the sessions and networking came together. Loved this!

Conference 97

Conference Pinterest Hotels Nonprofit 97

Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). 2: I continued to be baffled by marketers ignorance about how influencer marketing works.

Report 76

Report Analysis Video Instagram 76

Prakkypedia

OCTOBER 24, 2018

Journalists are responsible for building their own brands. PR pros (and the general public) have increased access to journalists through social media. There’s a common thread to that list, of course: social media. Again, we see all of this taking place in Australia.

Journalism 69

Journalism Reddit Newspapers Government 69

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Circuit City.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm.

Media 88

Media Data Reddit Crisis 88

Cision

MARCH 31, 2016

What are you most looking forward to in your new position as media and content director at Blanc & Otus? Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. With so much content saturating the marketplace today, how can brands stand out? We’re numb to it.

Newspapers 120

Newspapers Reddit Journalism Technology 120

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Turning insights into brand content | 8:18-9:58. Monitoring for corporate social responsibility | 13:13-14:58. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

Reputation 78

Reputation Brand Branding Reddit 78

PR in High Definition

AUGUST 29, 2017

But a recent trend has seen fake news begin to target brands. Lies tend to travel much faster than the truth, and fake news is designed to travel quickly through the internet, meaning brands need to be switched onto the threat these lies present to the business. The role of community management and social listening.

Reputation 54

Reputation Brand Branding Reddit 54

Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. Think of this as a kind of ‘natural selection’ for ideas so that you’re left with the ones that are going to have a positive impact on search visibility and ultimately get cut through within the media. #1 1 – Relevancy.

Digital PR 71

Digital PR How To Reddit Engineering 71

Sword and the Script

APRIL 13, 2021

How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? NLP is used in a variety or PR technologies for media monitoring. What is the value of NLP to PR (and marketing)? chimes in a third. Meltwater has been working on adding context.

Analysis 78

Analysis Marketing Engineering Data 78

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. See which brands kept us on our toes and why.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 71

Tools SEO Analysis Google 71

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences.

Technology 115

Technology Big Data Video Data 115