ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Prohibition

JUNE 17, 2021

To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. Reddit set to launch Reddit Talks. Previously on Reddit the only way to communicate with a community or subreddit, was through standard posts and livestreaming. Professional Profiles are being explored on Twitter.

Social Media 62

Social Media Reddit Trends Pinterest 62

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. However, a slew of other more niche social networks exist that may help your social media marketing efforts. Overlooked social network #3: Reddit. Why Reddit?

Social Media 121

Social Media Reddit Pinterest Communications 121

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Email via marketing@newswhip.com.

Crisis 158

Crisis Reddit Reputation Tools 158

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? no one can ignore the importance of social media and the number of customers it can bring to your brand.

Brand 62

Brand Branding Social Media Reddit 62

Communications Conversations

APRIL 23, 2021

And Reddit trended younger African-American or white men with college degrees making $75+ in suburbia. And I wanted to highlight those and discuss the implications for brands. #1 And, they can follow their favorite sports teams, brands and celebs there, too. #2 But, for brands, this opens up new thinking. Surprised?

Social Media 218

Social Media Report Pinterest Reddit 218

Communications Conversations

OCTOBER 8, 2021

Based on Monday’s event, and the laundry list of PR debacles Facebook is facing, my advice would be to ask yourself the following questions as soon as possible: 1: Are you relying on Facebook too much in your social media marketing plans? You may have never considered this platform before, but it’s ripe for young men: Reddit.

Energy 68

Energy Facebook Reddit Pinterest 68

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Quick copy polishing and captivating headline generation.

Analysis 142

Analysis Tools Software SMB 142

Communications Conversations

MAY 23, 2022

In fact, according to the data in the report, it appears most companies are using social listening in a minimal way to track brand mentions and brand sentiment. There’s so much opportunity here for brands. And it’s a huge miss for brands. What about Reddit? Companies are leaving a lot on the table here.

Company 178

Company Reddit Employee Facebook 178

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Sword and the Script

JULY 28, 2021

Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. The Drum is one of the few publishers that cover the spread of marketing, advertising and media. The awards for content that cuts through in the branded content space. The awards for effective business marketing.

Reddit 85

Reddit B2B Local LinkedIn 85

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 102

Media Advertising Advertising Print 102

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

You have to — either for research, to promote clients, for personal branding, or to connect with journalists. For tech PR pros, TikTok is an opportunity to research content preferences among younger audiences and identify nascent memes that could be useful for marketing campaigns. 3 social platforms tech PR pros need to know.

Reddit 136

Reddit Video Social Media Groups 136

Business Wire

MARCH 20, 2018

Nearly 100 public relations, marketing and news professionals gathered to hear insights from Business Insider associate editor Tanza Loudenback , Techcrunch senior editor Jon Shieber , Vice writer Justin Caffier, Jalopnik reviews editor Andrew P. The panel suggested making news by putting your brand or product in a new context or surrounding.

Reddit 159

Reddit Media Analytics Trends 159

Sword and the Script

DECEMBER 5, 2023

It wound up folding them all under the Onclusive brand. Notified has changed its name multiple times, but was formed out of assets from the former press release service Market Wire and investor tools out of NASDAQ, such as Globe Newswire. Stagwell enlists Google Marketing Cloud to accelerate generative AI bets , reports Marketing Dive.

Software 130

Software Reddit Technology B2B 130

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

MARCH 15, 2024

I was open and searching for an entry-level marketing role that would let me stay at Disney, and I met a phenomenal leader who was willing to take a chance on me and teach me about the world of social media listening! Brands are now increasingly looking to identify real-time cultural trends across social media.

Data 78

Data Social Media Consumer Trends 78

Business Wire

FEBRUARY 1, 2017

By Scott Fedonchik, SVP Marketing, Business Wire Get ready for the new season of BizWireTV , featuring a fresh new look and a new host, Jordyn Rolling. BizWireTV shines a light on innovative technology and disruptive brands and the new season will reflect the evolving media landscape.

Reddit 150

Reddit YouTube Video Mobile 150

PeakMetrics Insights

AUGUST 26, 2020

An undeniable effect of the digital age is that it has empowered consumers, allowing them to research brands thoroughly before they commit to their products or services.

Reddit 52

Reddit How To Twitter Consumer 52

Solo PR Pro

MAY 25, 2021

And Reddit trended younger African-American or white men with college degrees making $75+ in suburbia. And I wanted to highlight those and discuss the implications for brands. And, they can follow their favorite sports teams, brands and celebs there, too. But, for brands, this opens up new thinking. Surprised?

Social Media 103

Social Media Report Pinterest YouTube 103

Contently - Strategy

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. As Holmes states, years ago the frequent ask from brands and clients was: “We want this to go viral.” Your brand was just getting started on Facebook. First, go back to 2010. It got bigger.

Viral 98

Viral Community Reddit Facebook 98

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Appeal to the imagination. When possible, mix media.

Instagram 159

Instagram Reddit Transportation Creativity 159

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. The takeaway? So, why do so many companies—from startups to enterprises—skimp on it?

B2B 94

B2B Company Survey Enterprise 94

Karen Freberg

JUNE 26, 2022

I would have to say that reddit did this very well in their experience and activation at Cannes Lions. For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Branded spaces were were the sessions and networking came together. Loved this!

Conference 97

Conference Pinterest Hotels Nonprofit 97

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. This is something I’m seeing in other vertical markets too. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Alert consumer brands to emergent reputation threats . This article will describe its main features and give examples of how it guides decision making today.

Media 88

Media Data Reddit Crisis 88

Waxing UnLyrical

APRIL 30, 2013

” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. Here are some screen captures from the conversation with PreventDisease.com (this conversation was before we traced the original image back to Reddit/Imgur).

Social Media 111

Social Media Reddit Media Facebook 111

Cision

MARCH 31, 2016

Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. How has content marketing changed over the years? It’s really a new challenge for me.

Newspapers 120

Newspapers Reddit Technology Journalism 120

Prakkypedia

OCTOBER 24, 2018

Journalists are responsible for building their own brands. Platforms such as Facebook, Twitter, Reddit, LinkedIn and so on have enabled journalists to use social media to build their own brand, to inhabit online communities and find news and news sources, and to be more accessible to news tips from the public.

Journalism 69

Journalism Reddit Newspapers Government 69

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. Even though 57% of marketers said Stories were very effective or somewhat effective, a whopping 35% said they were “uncertain” of overall effectiveness. Are you freaking kidding me? The worst part?

Report 76

Report Analysis Video Instagram 76

Karen Freberg

FEBRUARY 8, 2021

I am very grateful to Talkwalker for providing free access to their dashboard for users to see what is trending, and which brands “won” the social media conversation. It’s interesting to see which brands had the most positive sentiment, and which ones did not. You do not need a lot of time to create a win.

Social Media 104

Social Media Trends Media Reddit 104

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” to push real-time, actionable alerts to market-moving news as it breaks. Out of respect, yesterday, I did not publish. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

NewsWhip

OCTOBER 26, 2021

I was open and searching for an entry-level marketing role that would let me stay at Disney, and I met a phenomenal leader who was willing to take a chance on me and teach me about the world of social media listening! Brands are now increasingly looking to identify real-time cultural trends across social media.

Data 78

Data Social Media Consumer Trends 78

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Circuit City.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Stephen Waddington

JULY 26, 2017

A variety of tools including BrandWatch, Google Hot Search Trends, NewsWhip and Reddit, are used to spot relevant stories from the geographic region or market sector. Please look me up if you’re working on a branded news room or press office deployment. Workflow: tools, content, creation, pitch, post and amplification.

How To 84

How To Reddit Media Pitching 84