5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. It didn’t have to be that way.

Customer Service 156

Customer Service Employee Reputation Leadership 156

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was an extraordinary period when my startup agency routinely turned down clients who had less than $30,000 a month to spend, scolded CEOs for a sloppy brand narrative, and spent far more time looking for staff than we did clients. Those things aren’t normal. Like all bubbles, it burst in a cruel and messy way. Beware the easy money.

Agency 220

Agency Retail Reputation Course 220

Shift Communications

JULY 10, 2017

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. For example, suppose we want to reach retail executives.

Publicity 132

Publicity How To Retail Engineering 132

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

PR in High Definition

JULY 27, 2023

A rebrand of a company is an enormous undertaking and usually reserved for a very specific reason, often in reaction to something negative that has damaged the company’s reputation, something transformative that has happened such as the launching of a new product or service, or post-acquisition to bring people together.

Twitter 62

Twitter Reputation Banking Retail 62

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Here are some things to consider when planning your next campaign.

SEO 125

SEO Case Study Conference Retail 125

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty.

Customer Service 84

Customer Service Company Strategy Communications 84

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Here are five ways that your company and brand should prepare for a PR crisis. Create a written crisis plan.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Buzzstream

JULY 7, 2021

In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded strategies require a certain degree of brand presence prior to link building. Branded Strategies. The first branded strategy identified unlinked mentions of Truliant. Strategy #4 Ego-Bait.

Case Study 113

Case Study Study Strategy Leadership 113

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Leadership blind spots like these are not unusual. Companies are increasingly treating internal communications with the same level of importance as external communications, and they’re going to great lengths to foster a strong company culture in recognition that employees are valuable ambassadors when it comes to branding and recruitment.”

Ethics 98

Ethics Employee Crisis Internal 98

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. How has PR changed over the years?

Local 120

Local Newspapers Retail Sports 120

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. This policy encourages customers to try products without fear of commitment and builds trust with the brand. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Flatiron Communications

JANUARY 29, 2015

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. will soon name a new agency to handle public relations for its HSN brand. Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Nasdaq:HSNI) is a $3.4

Agency 28

Agency Retail Apparel Mobile 28

Communications Conversations

MAY 30, 2018

I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations). I miss the issues and reputation management work, especially on corporate responsibility issues. What do you miss most about working in PR?

Apparel 106

Apparel Public Affairs Training Corporate 106

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Start by knowing who your audience is and what they care about.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Take a look at the recent YouGov survey of Most Improved Brands. In fact, Comcast made no bones of the fact that it rebranded its service as Xfinity to represent a fresh start for its reputation.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. ” 4.

Strategy 108

Strategy How To Content Marketing Analysis 108

Communications Conversations

AUGUST 31, 2018

I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce.

Media 112

Media Journalism Report Video 112

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Learn more about the programming here.

Local 133

Local Crisis Management Internal International 133

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace. No brand is immune from a reckoning with the consequences of inattention to sexual harassment and inequality in the workplace.

Reputation 165

Reputation Apparel System Corporate 165

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. Will new customers be attracted to the brand? Today’s consumers have different experiences and expectations.

Corporate 213

Corporate Ethics Apparel Journalism 213

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. But it’s now America’s reputation that’s on the line, and the right messaging isn’t enough. .” After all, we are all about credibility. Then hire away.”

Corporate 338

Corporate Policies Groups Public Affairs 338