Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Toronto-based PR professional Martin Waxman sums it up: “No matter how clever and innovative your idea, if it doesn’t produce the results you’re after you’re wasting your time (and money). Neither is a good alternative.”.

Measurement 100

Measurement Data Creativity Viral 100

PR 20/20

OCTOBER 5, 2016

From digital marketers to top brands, everyone is making the most of influencer marketing. You see dozens of articles talking about its effectiveness and tips on how to implement it. Several studies have revealed that there’s a good reason why so many marketers and brands are flocking to influencers. Are There Any Challenges?

Infographics 84

Infographics Marketing Study Product Launch 84

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Tip: Some studies have found obtrusive ads can negatively impact brands. Quality vs quantity.

How To 71

How To SEO Google Examples 71

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans.

Strategy 59

Strategy Company Communications Construction 59

Waxing UnLyrical

AUGUST 29, 2019

Because these are people just like us, we’re more likely to believe them when they recommend a brand. This is a sign that their audience hasn’t grown organically and you have to ask yourself what other measures they might have taken to boost their numbers. You need an idea of how balanced the influencer is. Engagement is Low.

How To 74

How To Infographics Sports Small Business 74

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. The next question is how can brands, publishers and advertisers benefit from content discovery?

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

DECEMBER 15, 2016

But how can the effectiveness of online PR be measured? This infographic, produced by The George Washington University’s online Masters of Public Relations, explains. In this same vein, it is important to measure outcomes as opposed to outputs.

Measurement 40

Measurement Infographics Advertising Advertising 40

Waxing UnLyrical

AUGUST 17, 2016

Our main topic of the month was multimedia—and, of course, how to measure it. We started by kicking off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: First Heidi Sullivan: A1. Measurement is key to the future success of PR. SVP@Cision & wear lots of hats.

Measurement 40

Measurement Infographics Tools Data 40

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Take a look at your goals and determine how measuring sentiment fits into that.

Analysis 156

Analysis Measurement Government Examples 156

Newsfile

JANUARY 30, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Share of Voice : Compares your brand’s mentions against competitors. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Proactive Report

NOVEMBER 12, 2016

Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results. Develop the ability to use images [composition, color, shape, line] to tell the brand story. If you have not yet mastered these new skills your ability to implement successful PR campaigns is waning rapidly.

SEO 153

SEO Engineering LinkedIn Analytics 153

Prohibition

AUGUST 23, 2023

Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. By partnering with influencers who align with your brand values, you can utilise the trusting relationship they’ve cultivated with their followers. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What tools do you use to manage content for an organization or your personal brand?

How To 44

How To Resources Infographics Tools 44

The Proactive Report

FEBRUARY 20, 2017

Create a list for influencers, brand advocates and reporters (keep the lists separate.) How to create a Twitter list. A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Monitor their tweets.

Digital PR 113

Digital PR System Banking Infographics 113

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

OCTOBER 5, 2015

Determine brand voice: Next, you must determine the brand voice for your content. More than specific words and phrases, your brand voice is the tone in which you speak to and connect with your audience. market its recent content offer of a customer journey infographic. Step 4: Measure Success. Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. This could be a video, photos or an infographic. Think about how you can share your news in a creative way.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

APRIL 23, 2015

It means brands will have to invest in content creation. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. How to Kickoff Your Content Marketing. How does my audience prefer to consume content? Is this the end of content marketing?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. In the case of an infographic, you can use different design principles for different effects.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. By partnering with influencers, brands can reach a wider audience and build trust with their target market. So, to help you out, we’ve identified the top 5 PR trends in 2024. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Proactive Report

JANUARY 24, 2016

The tricky part is figuring out what to content to create and how to measure its effectiveness. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. How they feel about your brand (sentiment). How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

The tricky part is figuring out what to content to create and how to measure its effectiveness. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. How they feel about your brand (sentiment). How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

The Proactive Report

JANUARY 24, 2016

The tricky part is figuring out what to content to create and how to measure its effectiveness. This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. How they feel about your brand (sentiment). How they feel about your competitors.

Digital PR 100

Digital PR Strategy Infographics Trends 100

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. How can you make them care? One blog post can become a SlideShare deck, video, infographic, quote image. How can you leverage content further? Never be negative, critical or participate in brand shaming within a post.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. How did you get your start in PR? What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. but it is also how you tie your communication efforts back in to higher-level business goals and objectives.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. Here’s How. 3) The CMO Council infographic on CMO priorities.

Study 113

Study Survey Infographics B2B 113

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’ ’ Identify the communities that will respond to your brand values, products, services and social programs.

System 100

System Training Engineering Employee 100

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157