ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Reach out to analysts.

Leadership 149

Leadership B2B Tools Conference 149

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Deirdre Breakenridge

NOVEMBER 8, 2021

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. Does the brand align with my ethics and values?

Reputation 195

Reputation Brand Branding Ethics 195

The Hoffman Agency

MARCH 21, 2024

This has included continued investment in infrastructure to stimulate economic growth, keeping inflation in check and providing support to disadvantaged groups despite global instabilities and the resounding impact of the pandemic. While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector?

Leadership 69

Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Your LinkedIn profile is representative of your brand. Go beyond a resume .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Agility PR Solutions

DECEMBER 17, 2020

Promoting the thought-leadership profile of our clients is a hallmark capability of The Reis Group and something that we do for our health care clients regularly. The post Building your personal brand—4 tips to get you started appeared first on Agility PR Solutions.

Brand 121

Brand Branding Leadership Groups 121

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. About its leadership?

Storytelling 156

Storytelling Brand Branding Meeting 156

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Say no (sometimes) What goes along with asking and listening to requests?

Leadership 62

Leadership Employee Policies Groups 62

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

Agility PR Solutions

NOVEMBER 24, 2019

Goodway Group was flying under the radar as a leading company in the digital advertising industry, and as they endeavored to be seen as experts on all things programmatic but got little results after previously working with a generalist PR agency, the brand began working with tech and advertising specialist firm Kite Hill PR in […].

Leadership 78

Leadership Advertising Advertising Groups 78

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 188

Community Brand Branding Resources 188

Stern + Associates

OCTOBER 19, 2017

When it comes to corporate reputation, the thought leadership strategy of your CEO can make or break your brand. The post How to Use a Thought Leadership Strategy for Your CEO appeared first on Stern Strategy Group. Just peruse this list of Forbes 100 Greatest Living Business Minds.

Leadership 72

Leadership Strategy How To Reputation 72

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Being able to channel first-hand experience to identify different solutions for a company’s diverse audiences not only reflects genuine brand initiatives, but ultimately yields stronger campaigns.

Employee 156

Employee Community Groups Interviews 156

Reputation Us

JULY 18, 2023

” In this week’s Harvard Business Review IdeaCast podcast , Adam Bryant of ExCo Group outlines “What the best leaders know–and what skills to develop.” ” During this compelling podcast about leadership, Bryant mentions that leaders and companies should regularly “look in the ugly mirror.”

Reputation 78

Reputation Exercises Groups Leadership 78

Stern + Associates

JULY 25, 2017

Here’s how to define your thought leadership image before others do it for you. The post Why Your Thought Leadership Needs a Reputation Strategy appeared first on Stern Strategy Group. Don’t think you need a reputation strategy? Think again.

Leadership 76

Leadership Reputation Strategy Groups 76

ImPRessions - Crenshaw Communications

APRIL 1, 2021

In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. ” Clubhouse can drive PR thought leadership potential for PR. Clubhouse has been compared unfavorably to Discord, the group-chat app originally built for gamers.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Additionally, Hannah Kasoff has joined the agency’s ad tech group.

B2B 170

B2B Leadership Technology Web 170

PRSay

NOVEMBER 30, 2021

Like many other groups, the pandemic got in the way of what we’d always done so we took our 2020 conference virtual, successfully connecting and keeping the best parts of what CAPRSA is going strong until we could be together again. We’ll be back to a May meetup and ready to embrace all we’ve learned while also knowing how to adapt quickly.

Agency 86

Agency Leadership Conference Groups 86

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

JANUARY 15, 2024

By understanding the needs and expectations of different stakeholder groups, strategic communications can tailor messages that resonate, address concerns, and foster a sense of engagement and partnership. Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts.

Communications 78

Communications Policies Product Launch Reputation 78

Stern + Associates

JULY 18, 2017

You’re called upon for two reasons: The post Professor Marketing 101: How to Boost Your Thought Leadership Strategy appeared first on Stern Strategy Group. As a thought leader, corporate decision makers, policymakers and media institutions depend on your research to support changes and ideas happening in the world.

Leadership 80

Leadership Strategy How To Marketing 80

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Incorporate Thought Leadership As part of your non-profit PR strategy, it’s essential to position yourself as a thought leader in its field. It stands for Paid, Earned, Shared, and Owned media.

Strategy 72

Strategy Nonprofit Social Media Leadership 72

Stern + Associates

JUNE 3, 2016

Thought leadership content is critical to establishing the affinity, authenticity and trust marketers desire for their brands' relationships with customers. The post 6 Golden Rules of Thought Leadership Content appeared first on Stern Strategy Group.

Leadership 49

Leadership Groups Strategy Brand 49

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand.

Software 166

Software Marketing Leadership B2B 166

Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. As a high-level overview, there should typically be three main groups within your crisis management governance model. These three groups are: The leadership team.

Resources 180

Resources Crisis Management Crisis Government 180

Stern + Associates

MARCH 5, 2024

The answers to these and similar questions will breathe life into a key component of your company’s innovation story: why innovation is important to your brand and the company’s purpose, values and business goals. This blog was crowd-sourced by the team of thought leadership communications experts at Stern Strategy Group.

How To 98

How To Corporate Storytelling Conference 98

Remote PR Jobs

SEPTEMBER 25, 2023

We asked a group of them to share the most important thing a mentor has taught them about PR and media strategy, and why that advice has held up throughout their careers. Learn How To Brand And Speak About Yourself PR and media strategy aren't spectator sports. Here is what they said: 1. Anas Ghazi, Kantar 2.

Agency 100

Agency Energy Sports Reputation 100

Stern + Associates

NOVEMBER 13, 2023

In many ways the fundamentals of good communication, messaging and branding remain the same. In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored.

Trends 116

Trends Communications Conference Leadership 116

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Don’t advertise your brand.

B2B 178

B2B Trade Shows Leadership Conference 178

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. Short-form video reigns.

Trends 184

Trends B2C Video Measurement 184

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

PRSay

OCTOBER 17, 2023

14, the delegates of the 2023 Leadership Assembly elected Day as PRSA’s 2024 chair-elect. At Ford, he learned “the power of positive leadership,” which Day defines as “having a really compelling vision that everyone can get around.” Ray Day, APR, vice chair of Stagwell, was the guest on Oct. You can watch the playback on LinkedIn here.

Leadership 77

Leadership Conference LinkedIn Strategy 77

Stern + Associates

JULY 25, 2023

Chairman of Abercrombie & Fitch and senior advisor to Blackstone, Travis previously served as CEO of two iconic brands: Dunkin’ Brands and Papa John’s. To his leadership methodology, rather than a strictly sales-focused background, Travis brings a positive, people-focused management ethos from his human resources background.

Communications 62

Communications Retail Sports Leadership 62

Sword and the Script

JULY 11, 2023

Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.” He has some amazing guests and it’s a good one for those looking to better understand thought leadership/expert-led PR and the power of personal branding.

Publicity 130

Publicity Small Business Trends Leadership 130

Stern + Associates

JUNE 3, 2016

The post 6 Golden Rules of Thought Leadership Content appeared first on Stern Strategy Group. It wasn’t long ago that companies kept their expertise closely guarded, and seemingly under lock and key. After all, knowledge is a valuable asset; it’s not something to just put.

Leadership 48

Leadership Groups Strategy Company 48