Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. It is an honor.

Real Estate 52

Real Estate Reputation Company Employee 52

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. What makes a successful IPO?

Reputation 62

Reputation Ethics Employee Travel 62

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Allow people to opt out.

Ethics 136

Ethics Policies Guidelines Employee 136

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. Your Chief Reputation Officer. You Better Believe It!

Reputation 78

Reputation Corporate Policies Ethics 78

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Reputation 60

Reputation Corporate Survey Employee 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. I really stuck to that.

Ethics 52

Ethics Real Estate Agency Company 52

Landis PR

NOVEMBER 13, 2023

Embracing sustainability is about doing what’s morally correct for the planet, securing your company’s future, attracting customers and investors, and building a timeless brand. Go green – your organization’s reputation counts on its environmental impact.

Trends 64

Trends Ethics Journalism Consumer 64

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But as the agency that has tried to align its brand with public trust, one hopes it has learned from its mistakes. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. The outcome is trust, reputation, and behaviour change. These include an ethical code, education, training, and qualifications.

Publicity 98

Publicity Corporate Interviews Reputation 98

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. Theranos founder and CEO Elizabeth Holmes. The fall has also come at high velocity.

Ethics 98

Ethics Employee Crisis Internal 98

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR in High Definition

JUNE 28, 2022

To put it simply, they engage in brand reputation shaping, rather than so-called ‘rainbow washing’ – using rainbow colours and imagery to suggest to consumers that a brand supports LGBTQ+ equality, without backing these campaigns up with concrete action. The issue therefore isn’t that brands are honouring Pride Month.

Reputation 62

Reputation Community Training Consumer 62

Mark My Words

FEBRUARY 2, 2022

And BBC’s Disclosure exposé ensured that, even if the business continues to go from strength to strength, the reputation of its founders as freewheeling punks with progressive hearts of gold is dead. Bluntly, if you want a strong reputation, you need to be making the world a better place. Brewdog’s downfall has been a long time coming.

Reputation 60

Reputation Government Corporate Ethics 60

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Victorious PR

DECEMBER 1, 2022

At Victorious PR, we have built a reputation without having to rely on traditional advertising or marketing to get our clients. We make sure that our clients are the best of the best so that when we are showcasing their credibility, we are doing so with integrity and ethics. Our employees make up the foundation of our company.

Agency 52

Agency Real Estate Employee Ethics 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 99

Interviews Publicity Technology Social Media 99

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 86

Social Media Media Mobile SEO 86

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace.

Ethics 73

Ethics Brand Branding Internal 73

5W PR

JUNE 24, 2019

The modern-day news cycle means that industry stories don’t stay under wraps for long, and for many brands, it is only a matter of time before they find themselves dealing with one form of PR crisis or another. But wouldn’t it be better to avoid them in the first place? Assess Your Vulnerabilities. Adopt Internal Safeguards.

Crisis 76

Crisis Ethics Advertising Advertising 76

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. As an industry, AI will carry major concerns around ethics, safety and governance for the foreseeable future.

Crisis 36

Crisis How To Guidelines Reputation 36

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. Don’t let stakeholders be swayed by a great commercial or celebrity tie-in without doing the due diligence to determine if a group is well-managed and without reputation risk. employee engagement?

Local 120

Local Corporate Groups Ethics 120

PRSay

JULY 14, 2020

From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. In 2020, the general public wants to know where organizations stand on these important matters just like employees do. Art credit: lilly ma.

System 158

System Community Social Media Employee 158

PR in High Definition

OCTOBER 26, 2020

If that were the case, brands may as well dismiss platforms like Glassdoor, where negative feedback is common; but they’re not – instead, many brands are working hard to advance their cultures and improve their values to attract top talent and future-proof their operations. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Prohibition

DECEMBER 13, 2021

Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is an organisation’s response to unexpected events that threaten to do serious harm to the reputation or finances of that organisation. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it? But we’ve also witnessed movements of segregation and separation of these different worlds.

Exercises 70

Exercises Interviews Public Affairs Financial 70

MaccaPR

JULY 2, 2014

Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Acknowledging these benefits suggests that you deem your company''s Wikipedia presence as vitally important to your reputation. Source: The Atlantic ). Search yourself.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The report is based on a global survey of its employees. Onclusive acquires Critical Mention.

Software 85

Software Internal International Pitching 85

Communications Conversations

MARCH 29, 2019

After making the switch to Corporate Communications, she has fast become a go-to source for counsel on multiple matters while developing a reputation for creating new approaches to enhance Allianz Life’s communications efforts. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? employees, investors, etc.)? But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Seeking value and deeper insight into a company’s long-term sustainability objectives and activities, attentive consumers and investors want to know that the company they are supporting is not profiting at the expense of the environment or people (such as employees or related communities). negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40