Brand Digital PR Web Writing 
The Proactive Report
OCTOBER 30, 2023
The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media? Rand Fishkin.
The Proactive Report
DECEMBER 16, 2014
PR pros are not all convinced that SEO is a skill they need to master. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. And suddenly Digital PR is in demand. Sharpen up your writing skills and creativity.
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Buzzstream
APRIL 25, 2024
Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.
The Proactive Report
FEBRUARY 22, 2016
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR lesson: Take the time to produce content of real depth and value.
The Proactive Report
FEBRUARY 22, 2016
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR lesson: Take the time to produce content of real depth and value.
Buzzstream
MAY 2, 2024
In the digital PR world , journalists and reporters promote our content. This post isn’t about writing a media pitch because we’ve already done that. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example.
The Proactive Report
MAY 12, 2017
Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. Get down and dirty.
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