Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Lauri Pehar Borsh

FEBRUARY 7, 2019

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. Make […].

Mobile 60

Mobile Web Digital PR Journalism 60

The Proactive Report

APRIL 7, 2022

Traditional marketing and PR skills are still vital, but clients and employers want more. It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing.

Survey 147

Survey LinkedIn Engineering Web 147

The Proactive Report

MAY 12, 2017

You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. The post 5 Content Pitfalls in Fast-Growing Businesses appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Then, prompt them to write your email matching the target style and tone. It’s no surprise that users scan web pages. If you’re stuck finding the correct tone, AI can help with this.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. from SEO to Web Dev).

Software 151

Software How To SEO System 151

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” Make […].

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” Make […].

Mobile 60

Mobile Web Journalism Google 60

Buzzstream

JANUARY 24, 2024

It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. However, if we want to get homepage links, we may set out to find posts on the web that list link building tools but don’t include Buzzstream.

SEO 62

SEO How To Resources Pitching 62

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

APRIL 6, 2021

I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. That means staying extremely close to the news and following those reporters writing about key trends on an hourly basis throughout the day. Microsoft: Get on that).

Tools 89

Tools Google LinkedIn Leadership 89

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. There is no better blogger writing about website strategy. Not just websites either; wider web marketing as well. Digital PR. The Seth Godin of UK PR. There are so many gems in his writing.

Digg 104

Digg SEO System Reddit 104

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. You’ll have three options to choose from; Search the Web, Search News and Import Existing.

Digital PR 161

Digital PR Tools Pitching Film 161

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. 9: Read Books. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

APRIL 11, 2016

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. We started with custom web design and now we have a talented team of online marketing and PR pros.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

PR pros note – media researchers are looking for excellent images too, so make the most of your images in our newsroom and be sure that they look amazing on mobile devices. com/responsive-web-design-best-practices/. We started with custom web design and now we have a talented team of online marketing and PR pros.

Mobile 100

Mobile Google SEO Web 100

ZudePR

JUNE 10, 2015

Email, web forms, word processing docs. I’m writing this text now in Hemingway. The post You’re Not Alone: Zude’s (#PRstack) Top 4 appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. I used Pablo to create the feature imaged for this post. Grammarly. A Chrome extension.

eBook 68

eBook Engineering Tools Case Study 68

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My! See you soon!

Report 40

Report Banking Measurement Digital PR 40

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . The plugin is another web call and so it does slow down rendering a bit. Reduce typos with Grammerly. CC BY-SA 2.0 ).

Digital PR 60

Digital PR Tools SEO Web 60

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. Write about current events, give your opinion on trending issues or add insight to popular topics. The more you broadcast (on any level), the better your reach-out to your audience will be.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. Write about current events, give your opinion on trending issues or add insight to popular topics. The more you broadcast (on any level), the better your reach-out to your audience will be.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Luckily, several free tools on the web help with email address verification. Others may want their contact information seen but haven’t taken the time to update it.

How To 83

How To LinkedIn Tools Google 83

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users.

Google 113

Google Guidelines Web B2C 113

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. 5 Press Release Templates To Get You Started Ready to write your own press release? Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

The Proactive Report

OCTOBER 19, 2015

Digital etiquette. Digital PR Skills. Many of these skills are particularly relevant to the practice of PR. Communication: PR is a communication function. There are a host of digital skills we need just to manage our jobs as PR pros. We need to know: how to write for the web.

Communications 100

Communications Training Web Analytics 100

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. it can exercise some control over who chooses to write about and how they portray the brand. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176