Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

JANUARY 16, 2024

It has become the cornerstone of successful communication strategies. Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. This involves being genuine and sincere in communication.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! A truly great example of taking a potential PR crisis in your stride and turning it around. Packaging update. A Royal Ruckus.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. Brewdog and that documentary .

Crisis 62

Crisis Viral Government Crisis Communications 62

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. What’s a brand to do?

Crisis 199

Crisis Twitter Course Viral 199

Melissa Agnes

MARCH 24, 2014

Either way, proper management of one’s online reputation / personal brand is absolutely a subject that must be incorporated into today’s curriculum. Online Reputation Management Studying / Teaching Crisis Communication' Perhaps this is because the majority of educators are just as clueless? – Melissa.

Reputation 254

Reputation Crisis Communications Education Study 254

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. Reputation and Brand Management. Earned Media. ” Yes, there is.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Deirdre Breakenridge

MAY 23, 2017

So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. It may be smarter to create one concise brand. Unless there is a strategic reason to have multiple brands, don’t do it! You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications.

Blogging 282

Blogging Case Study Social Media Instagram 282

5W PR

DECEMBER 7, 2020

Instagram was close behind at 70%. It may be surprising that when marketers were asked where they expect to increase their spending, 61% identified Instagram. That was followed by brand awareness (64%) and driving conversions (45%). What should be a concern to brands that market to that 45% of the U.S. 78% said so.

Social Media 103

Social Media Trends Media Policies 103

PR Conversations

SEPTEMBER 7, 2018

There probably couldn’t be two more contrasting campaigns being talked about in one week than the 30th anniversary Nike’s Dream Crazy commercial fronted by Colin Kaepernick and the single Listerine sponsored post by Instagram ‘influencer’ Scarlett Dixon. What they have in common is controversy.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

The Stalwart Blog

AUGUST 12, 2018

- Offering focuses on Crisis PR services, training, monitoring programs - . David Oates, APR, Founder of Stalwart Communications, announced today the launch of its PR Security Service. Second, we want to provide these same companies as well as other marketing and PR agencies expert training to be Crisis PR proficient on their own.”.

Communications 60

Communications Training Crisis Crisis Communications 60

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. This applies both to traditional media, newsletter updates and social media programming.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Stephen Waddington

NOVEMBER 5, 2020

Search listening is a way of understanding what people are saying about brands and markets and the questions that they are asking. If we live our best lives on Instagram or Snap, we live our real lives on Google. It has applications for profile, reputation and crisis communications.

Google 124

Google Reddit Comparison Trends 124

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! A truly great example of taking a potential crisis in your stride and turning it around. Packaging update. A Royal Ruckus.

Crisis 62

Crisis Instagram Social Media Facebook 62

Konnect Agency

SEPTEMBER 2, 2020

Consumers have become accustomed to insincere messaging and certain buzzwords, as brands continue to tailor their messaging due to what is going on in the world around us. Brand Strategy has never been more important than now. Brand Strategy has never been more important than now.

Strategy 52

Strategy Brand Branding How To 52

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Clients range from SMBs to Fortune 500 who want to attract attention, build brands, grow business, and click with crowds. People are listening, especially for good news. So let’s get more out there!

Pitching 52

Pitching Training Radio Media Training 52

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

Cision

SEPTEMBER 22, 2015

A community grows your reach and influence. Consumers don’t listen to brands; they listen to their friends and families. If those people like you and what you have to say, the community and loyalty grows. But how do you manage that community? Where is it found? It’s what keeps audiences loyal and coming back for more.

Community 120

Community Guidelines Crisis Communications Instagram 120

Doctor Spin

JUNE 29, 2022

Example: An organisation faces a severe crisis, but the PR function manages the situation perfectly and minimises the loss of a) net income and b) brand value. To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment. Humans influence humans.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Stephen Waddington

OCTOBER 21, 2019

We’re all influencers now The common perception of influencers is individuals on Instagram or YouTube flogging stuff. Brands can suffer the effect of negative influencers just as much as from positive ones. Brands can suffer the effect of negative influencers just as much as from positive ones.

Government 60

Government Publicity Marketing Advertising 60

Shift Communications

JANUARY 26, 2017

How can we get ahead of the curve and find the next Facebook, the next Instagram, etc.? It’s a rare and unique accomplishment to build a brand that talks to almost two billion people on a regular basis, a rare and unique accomplishment to connect 57% of the Internet-enabled human race. Where should companies be looking next?

Facebook 60

Facebook Instagram YouTube Social Media 60

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

Report 225

Report Media Advertising Advertising 225

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Sword and the Script

JANUARY 5, 2016

Popularity is not influence and brands that use influencer marketing will expect more than mentions and social shares. A comedy out of crisis communications. But, brands can also look to use humor to provide perspective and prevent issues from escalating.”. Photo credit: Instagram. Unchaining channel content. .

Banking 60

Banking Marketing Wireless Advertising 60

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Stuart Bruce

JULY 23, 2017

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. It says “More than half of brands say that influencers are vital to the success of their social programs, specifically for extending brand reach.”

Social Media 68

Social Media Media Customer Service Corporate 68

Solo PR Pro

AUGUST 16, 2016

Lisa guided her audience in how to craft compelling stories for every brand. Five Key Tools for Surviving the Modern Crisis– Ike Pigott, Consultant, Positive Position Media Consulting. Are you ready for a crisis? Ike is a veteran communicator who knows that crisis communications lives and dies by speed.

Conference 40

Conference Crisis Community Crisis Communications 40

Maxim Behar

SEPTEMBER 4, 2023

There are billions of people in the world and millions of people who suddenly found themselves with access to sharing media content in their hands - mainly Facebook, as a platform for more detailed sharing of opinions and heated arguments, but also Instagram, Tik-Tok and Twitter, and most of them just didn't know what to do with them.

Social Media 52

Social Media Media Writing Web 52

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. Get more tips that will help you build your personal and company brands responsibly. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Cision

JUNE 29, 2015

Having a likeable brand can help you avoid crisis. Want more crisis communication tips? … liking and voting (137 billion Facebook likes and 36 billion Instagram likes per month) and talking (15 billion tweets per month and 38 million WordPress blogs per month).” Click here now! Ask for advice.

Study 120

Study Writing Facebook Groups 120

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Financial 76

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48