Prohibition

OCTOBER 27, 2019

You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.

Film 48

Film Brand Branding Video 48

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility.

YouTube 98

YouTube Brand Branding How To 98

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.

Brand 160

Brand Branding Viral Crisis Management 160

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. You did it. We loved this!

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Pro tip: storyboard your vines and establish clear parts to film. Are you prepared to storyboard?

Brand 60

Brand Branding Film YouTube 60

5W PR

APRIL 7, 2023

Sharing recipe tutorials is also an effective approach where a blogger can film themselves preparing a recipe while providing step-by-step instructions for the viewers to follow. Bloggers can share videos on various social media platforms like YouTube , Facebook, and Instagram.

Film 88

Film Video YouTube Instagram 88

Prohibition

JULY 23, 2019

The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships. Here are some social media campaigns by universities that helped them stand out from the rest: 1. Anglia Ruskin University – Plan ARU from The Progress Film Company on Vimeo.

Social Media 54

Social Media Media Education Internal 54

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. When crafting our stories at MediaSource , for example, we find and focus on a real person who is impacted by the topic we’re featuring in a brand’s story. Then once they’re invested, show them how your brand is the solution.

Communications 161

Communications Storytelling Film Training 161

Prohibition

AUGUST 3, 2021

Kurt Gieger, bringing a touch of style: June saw us wrap up our work with Carvela and Kurt Gieger to celebrate two brand new stores in Victoria, Leeds. In June, we booked in some IN PERSON, yes you have read that correctly, in person filming for our client, Birchwood Park. We love getting our creative hats on here at Prohibition!

Case Study 62

Case Study Film Video Study 62

Prohibition

APRIL 1, 2022

Every year we look forward to seeing what brands make the most of April Fools’ Day and launch a funny, interesting or creative stunt. Here’s a quick round-up of some of the best PR and social media stunts that we’ve spotted for April Fools’ Day 2022: Walkers launch Sandwich crisps.

Social Media 71

Social Media Airlines B2C Film 71

Mindful Marketing

OCTOBER 9, 2022

Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event.

Video 62

Video Strategy SEO Engineering 62

Prohibition

JULY 21, 2023

It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front.

Wireless 62

Wireless Retail B2C Instagram 62

Mark My Words

AUGUST 15, 2022

We scroll social media, running a gauntlet of adverts specially selected for us. Those who are brave, creative and foolhardy enough to stray from the beaten track of convention can stumble across game-changing innovation. The Express These days many of us are slaves to tech. But in such unforgiving conditions mavericks thrive.

Examples 60

Examples Film Transportation Creativity 60

Prohibition

NOVEMBER 23, 2022

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. It’s a creative and engaging way to interact with your target audience. This is where the real creative process begins!

Video 62

Video Corporate Marketing B2B 62

Prohibition

JANUARY 20, 2023

The Stranger Things brand is strong, and even those who aren’t fans have some idea of what the show is about, so this type of visual campaign is the perfect way to grab attention and get people talking on social media! A great stunt that impressed the press and social media users.

Fashion 62

Fashion Apparel Instagram Social Media 62

Karen Freberg

JUNE 24, 2018

Adobe is one of my favorite brands hands down. I was greeted in Lehi for the Creative Campus event with hugs because of the professional relationships I have been able to make over the past few years. In many ways, I felt I was coming to my creativity home! In many ways, I felt I was coming to my creativity home!

Creativity 40

Creativity Education Video Film 40

Prohibition

DECEMBER 16, 2022

Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. Asda – Buddy the Elf visits store.

Video 62

Video Film Social Media Creativity 62

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. What follows are three of my favorite recent examples of brand-driven online video campaigns that are entertaining and engaging.

Video 54

Video Brand Branding Fashion 54

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Stories are key to be successful in social media today.

Social Media 85

Social Media Film Industry Viral 85

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

Brand 40

Brand Branding Film Web 40

Prohibition

DECEMBER 11, 2019

Christmas adverts hitting our screens mark the start of the festive period and it’s always highly anticipated what some of our most-loved brands will do each year for theirs. We’ve taken a look at some of the Christmas adverts that have been released for 2019 and have taken social media by storm this festive period.

Video 62

Video Social Media Film Brand 62

Prohibition

AUGUST 15, 2019

At Prohibition we always look to create engaging content for clients and thrive at the opportunity to produce an integrated campaign that celebrates a brand. For luxury British teatime treats brand, Cartwright & Butler , our summer brief was to create a campaign that celebrated the great British summertime.

Social Media 48

Social Media Transportation Film Content Marketing 48

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. Want more insights on media professionals? What roles does social media play in your job?

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

JULY 5, 2019

Here at Prohibition, we love getting our creative juices flowing when planning feel-good campaigns that drive results for our clients. The initiative helped shed light on what life was like prior to colour photography and film being introduced en masse in the 1970’s. CEWE Life in Colour Campaign.

Print 54

Print Film Instagram Creativity 54

Mindful Marketing

OCTOBER 17, 2020

It’s not Nantucket Nectars or Snapple with their overabundance of very creative drink concoctions. I doubt those in Ocean Spray’s target market are heavy users of Tik Tok, which makes the firm’s reaction to its sudden social media fame even more remarkable. I wasn’t in control of the car, they were.

Consumer 68

Consumer Viral Video Social Media 68

Cision

JANUARY 11, 2016

Marie Claire Creative Director & Project Runway Judge. Brand Ambassador Emmys, ComicCon, Insider, EntertainmentTonight, Samsung, Sears, Kentucky Derby, Napa, LoriMoreno.com. Chief Correspondent and Editor-at-Large of Mashable, tech expert, social media commentator, amateur cartoonist and robotics fan. ninagarcia.

Twitter 120

Twitter Fashion Television Travel 120

Cision

MARCH 31, 2016

With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. And yet everybody still connects the Apple brand with the story of Steve Wozniak and Steve Jobs, toiling in their garage, making one of the first-ever home computers. We’re numb to it. They’re about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. .” As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. .” As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Your brand can share storytelling moments from its company history with your key stakeholders, too. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Social Media Week. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97