Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Defining The Threats. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Of course, NFTs are also ideal tools for scammers, fraudsters, and even money launderers, so they could easily end up on next year’s Losers list. QR code usage first soared after the COVID-related lockdowns, of course. Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis.

Facebook 310

Facebook Crisis Employee Government 310

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. And what can we learn from how Equifax handled the crisis? How did it escalate?

Crisis 149

Crisis Crisis Management Reputation Financial 149

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Internal Communications. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. The failure here was really one of governance, of course. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution.

Banking 212

Banking Nonprofit Twitter Advertising 212

NewsWhip

DECEMBER 9, 2021

What began as a three minute Zoom call has now turned into a growing crisis for Better.com, especially the CEO and other company executives. Here we’ll examine how this crisis has been covered by the media, the articles capturing the most public interest, and how the story continues to spread across social media channels.

Crisis 78

Crisis Instagram YouTube Employee 78

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. It never went away, of course. PR must communicate values, not just message points.

Trends 407

Trends Communications Employee Corporate 407

Cision

JUNE 13, 2015

On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as possible. Then, follow these four steps to leverage Twitter and turn a crisis into a new opportunity. As soon as a crisis hits, establish a basic hashtag to use for tweets related to the issue.

Twitter 120

Twitter Crisis Web System 120

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 155

Employee Crisis Reputation Creativity 155

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Mark My Words

SEPTEMBER 20, 2022

Well, for one, both households were run by matriarchs who acted as instinctive managers of the family brand. As such, brand Britain became inextricably linked to Her Majesty. As the Carolean era begins, what next for brand Britain? As the Carolean era begins, what next for brand Britain? | PR | Campaign Asia.

Brand 60

Brand Branding Tourism Crisis 60

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” The clarification did little to avert the massive backlash the brand received.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. It’s pretty exciting times.

Ethics 74

Ethics Brand Branding Internal 74

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. What’s a brand to do?

Crisis 199

Crisis Twitter Course Viral 199

Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

NewsWhip

MARCH 27, 2023

Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate. Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead.

Data 148

Data Crisis Corporate Crisis Management 148

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. There are no best practices in a crisis. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”?

Crisis 92

Crisis Marketing Healthcare Resources 92

PRSay

JANUARY 9, 2024

Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group. A good training program will help presenters improve their skills.

Training 102

Training Conference Technology Meeting 102

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars. It became a much talked about event; it was fun; and fit right in with the ethos of the Wonka brand. Crimson Tide (1995) — Crisis Planning.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

JULY 15, 2020

But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Here’s how to protect your brand’s reputation and thrive even during the COVID era. Link your brand with ideas. True enough.

Reputation 221

Reputation How To SEO Guidelines 221

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

I shared my perspective that brands can’t and shouldn’t always shy away from controversy, ending with the quote, “You can’t put your head in a hole, shrink back, and avoid the entire dialogue.”. For major brands, it’s getting harder sit on the sidelines. The quote seems almost quaint after this weekend’s events.

Brand 120

Brand Branding Travel Policies 120

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk.

Brand 112

Brand Branding Reputation Corporate 112

Onclusive

NOVEMBER 29, 2017

Courses range from beginner to advanced, served to you from leading practitioners, consultants, and authors from around the world. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. The call for speakers is already closed.

Conference 210

Conference Content Marketing Marketing Education 210

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made.

Conference 156

Conference Privacy Advertising Advertising 156

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. And who does not understand it, of course, will have to part with it.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender. What’s wrong with this crisis management approach?

Reputation 100

Reputation Brand Branding Ethics 100

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255