Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ImPRessions - Crenshaw Communications

JUNE 7, 2018

It may be unnecessary or even counterproductive to join the fray when brand ambassadors, or regular customers, are already on the case. Strategic silence was the best course of action here, because any interjection by the brand would have probably amplified the negative attention and fueled greater criticism.

SEO 227

SEO Privacy Crisis Crisis Management 227

NewsWhip

JUNE 14, 2023

When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Leadership 78

Leadership Software Customer Service Small Business 78

Reputation Us

JUNE 1, 2023

Casey : Simply put, we define brand and reputation differently. Brand is what you say about your company. Blue Ocean: Your firm, ReputationUs, states that “We enhance the reputation that precedes your organization, before a crisis defines your organization.” Please explain this approach and philosophy.

Technology 78

Technology Interviews Reputation Crisis 78

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130

The Stalwart Blog

APRIL 26, 2020

Of course, everybody’s focused on the lack of revenue, or being shut down completely, operating at half-speed, trying to get loans, all really important stuff. What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

MAY 3, 2017

If anything goes wrong, they follow procedure to correct course, or land the plane. The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. Can we all do a collective knock on wood if possible?

Airlines 137

Airlines How To Engineering Radio 137

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

MAY 18, 2015

Event detection, issue and crisis management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. 31 percent of social users interact with brands to gain direct access to customer service representatives or product experts.

Customer Service 120

Customer Service Social Media Analysis Data 120

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. For one, you’re already out of the starting gate by understanding the important role storytelling plays in how we connect with brands. Need some inspiration?

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Guest Post by Karen Freberg.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Critical Mention

JANUARY 30, 2019

But, whether you are looking at adopting a brand tracking solution for the first time or are re-evaluating your options, there are a couple of “staples” to insist on. To help you narrow your search, here are some features, benefits and services to look out for as you make your evaluation: Real-time results.

How To 60

How To Media Analytics Television 60

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Critical Mention

JANUARY 30, 2019

When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical. So, any platform you adopt should have the ability to track brand sentiment, earned media value, geographic location, etc. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

Doctor Spin

APRIL 5, 2023

This builds trust over time and makes customers more likely to stick around even when they have other options. Of course, building trust isn’t enough if no one knows who you are in the first place. The media and potential customers often overlook small businesses without a well-known brand.

Small Business 52

Small Business Strategy eBook Reputation 52

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 104

Interviews Publicity Technology Social Media 104

Doctor Spin

APRIL 5, 2023

This builds trust over time and makes customers more likely to stick around even when they have other options. Of course, building trust isn’t enough if no one knows who you are in the first place. The Impact of Effective PR on B2B When implemented effectively, PR can have numerous benefits for B2B: Increased brand awareness.

B2B 52

B2B Strategy eBook Small Business 52

Beyond PR

MAY 3, 2017

If anything goes wrong, they follow procedure to correct course, or land the plane. The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. Can we all do a collective knock on wood if possible?

Airlines 65

Airlines How To Engineering Data 65

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Throughout the pandemic you might have been offering reduced services, how did your customers react? Were they satisfied with the customer service and given clear instructions on what to do in their particular situation? And it happens a lot, every day.

Reputation 75

Reputation Employee Leadership Product Launch 75

Critical Mention

AUGUST 21, 2018

Of course, it’s normal to be upset about a negative review. However, responding with a short, sympathetic reply ensures the customer feels heard and shows your company’s commitment to your customers. Below we’ve listed steps on how to handle negative online reviews: Keep calm.

Customer Service 61

Customer Service Writing Financial Local 61

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60

Trends Media Report Technology 60

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? Throughout the pandemic you might have been offering reduced services, how did your customers react? Were they satisfied with the customer service and given clear instructions on what to do in their particular situation? And it happens a lot, every day.

Reputation 48

Reputation Employee Leadership Product Launch 48

PR 20/20

AUGUST 22, 2017

Ownership and top executives are uncomfortable with greater transparency and personal brand management. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Brainstorm contingency and crisis management plans. We know better.

Marketing 87

Marketing Resources Technology Internal 87

wiredPRworks

OCTOBER 9, 2015

With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. 10:30 am - 11:15 am.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Stephen Waddington

NOVEMBER 19, 2017

Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. What is your brand’s purpose and role in society? It’s put the public relations business on a collision course with marketing. 19 Fake news and brand misplacement. Think legacy. #15

Publicity 164

Publicity Ethics Data Community 164

Norton's Notes

OCTOBER 13, 2014

Service Offerings. It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). In my experience, mass-organised training courses for digital and social media are largely pointless. They try again.

Digital PR 45

Digital PR Trends Training Media Training 45

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.).

Community 82

Community Publicity Web Social Media 82