article thumbnail

How Surveys Impact Consumer Health Brands


In the dynamic landscape of con͏sumer he͏alth brands , understanding the needs, prefere͏nces, and expectations of the target audience is paramount. Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust.

Survey 78
article thumbnail

New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers

Agility PR Solutions

The firm’s latest survey examines the impact of LGBTQIA+ inclusivity and allyship on consumer attitudes and behaviors. A record number of over 500 anti-LGBTQIA+ […] The post New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers appeared first on Agility PR Solutions.

Study 101

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Marketing Fun-damentals That Consumers Crave


brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 164
article thumbnail

Holiday digital expectations vs. reality: Consumers followed through on what survey results said they would do over Cyber Weekend

Agility PR Solutions

New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop.

Survey 91
article thumbnail

What Consumers Are Saying About ESG – And What That Means for Your Business

And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

article thumbnail

Survey shows people follow brands on social media to stay informed about new products and services

Sword and the Script

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 128
article thumbnail

Navigating the Brand Loyalty Crisis: Insights from EMEA Consumer Research

Inbound PR

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology. What's Happening With Brand Loyalty in EMEA?

Crisis 62