Agility PR Solutions

NOVEMBER 30, 2021

Comms giant Edelman recently announced the findings of its fifth annual Edelman Trust Barometer Special Report: Institutional Investors, which identifies pivotal issues shaping global investment criteria and outlines how companies can build trust with the investment community.

Study 147

Study Employee Community Report 147

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Visuals need to be on brand. Get permission first.

Case Study 140

Case Study Study Video Writing 140

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.

Branding 284

Branding Brand Small Business Retail 284

NewsWhip

JUNE 2, 2020

CASE STUDY. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’

Case Study 78

Case Study Study Radio Analytics 78

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 246

Case Study Conference Local Trade Shows 246

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M.,

Community 150

Community Social Media Media Education 150

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 160

Consumer Branding Brand Study 160

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Fun is healthy.

Consumer 164

Consumer Branding Brand Marketing 164

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the study also finds that when it comes to […].

Advertising 78

Advertising Advertising Trends Branding 78

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Like other recent studies , it also found that sales cycles are getting longer. How do you make people feel safe?

B2B 145

B2B Software Ethics Leadership 145

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. In what ways, has your job/studies/life been affected by AI?

Community 148

Community Big Data Media Resources 148

MaccaPR

JULY 31, 2024

Influencer and brand partnerships are nothing new — witness such recent high-profile influencer and brand partnerships from Ben Affleck, Matt Damon and Tom Brady partnering with Dunkin Donuts for a Super Bowl ad to model/social media personality Sophia Richie Grainge’s partnership with jeweler David Yurman. billion!).

Trends 62

Trends Branding Brand Marketing 62

Agility PR Solutions

MAY 10, 2022

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

Social Media 91

Social Media Consumer Branding Brand 91

5W PR

OCTOBER 22, 2024

By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success. Implementing successful corporate PR strategies is essential for building a positive brand image, fostering trust, and achieving business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. Communicating why it matters to marketers was the first step in unpacking the challenge. The Results: From a Pilot Blog to a Global Media Brand. Thanks to HubSpot, Marketing AI Institute has grown from a simple blog into a global media brand. Career paths will evolve.

Case Study 92

Case Study Study Branding Brand 92

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. So it’s important to engage with your community as often as possible.

Healthcare 89

Healthcare Industry Strategy Case Study 89

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Branding 88

Branding Brand Survey Study 88

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. The focus isn’t on the product, but on the CRYP’s mission to empower Lakota youth with job and internship experiences that help them strengthen their community.

Storytelling 52

Storytelling Examples Branding Brand 52

5W PR

JULY 30, 2024

Studies highlight that returning customers spend more and are more likely to recommend the brand to others. These actions build trust, foster a sense of community, and ultimately, create loyal brand advocates. This simple act strengthens the bond between the brand and its customers.

Publicity 78

Publicity Case Study Study Employee 78

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Branding 118

Branding Brand Video Social Media 118

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Branding 135

Branding Brand Employee Case Study 135

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Branding Brand Agriculture 198

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Branding 90

Branding Brand Marketing Ethics 90

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. Sponsors are a who’s who of big B2B tech brands. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Case Study Content Marketing 304

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded Strategies. Non-Brand Strategies.

Case Study 113

Case Study Study Strategy Leadership 113

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Branding Brand Interviews 148

PR for Anyone

FEBRUARY 13, 2024

As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. In 2018, Rachel co-founded Oceano, an award-winning brand within the industry, and recently spearheaded the launch of Oceano Zero, the first-ever luxury non-alcoholic wine. Find us on

Instagram 130

Instagram YouTube LinkedIn Travel 130

PRSay

JULY 30, 2020

Will they continue with graduate studies? It’s an opportunity to help create their personal brand. Take this opportunity to read more about important social issues about anti-racism or being a better ally to our LGBTQ community. Will they find internships? Here’s some advice for our newest changemakers: Read until it hurts.

Branding 195

Branding Brand Local Interviews 195

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Unrivaled community, crew and coffee. ?? Last week in class where I teach as an adjunct at the University of St.

Case Study 78

Case Study Study Agency Creativity 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. CSR stresses quality over quantity.

Trends 184

Trends Video B2C Measurement 184

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. If anything increased significantly during the pandemic, it was consumer interest in brand trust. Getting there requires brand authenticity. What does the brand’s audience look like?

Branding 88

Branding Brand Customer Service Consumer 88

Shift Communications

AUGUST 8, 2022

Here to help is superstar Lizzo who recently turned a DE&I crisis and misstep into an amazing diversity statement and brand win. Fans, community leaders and disability advocates called her out for using the slang term for“spastic” and promoting ableist culture. A brand hit. It’s a watch-and-learn moment. Take real action.

Crisis 78

Crisis Branding Brand Case Study 78

PR for Anyone

FEBRUARY 14, 2024

As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Studying in France Studying in France would be a dream come true for any wine enthusiast.

Study 130

Study Travel Film Industry 130

Buzzstream

OCTOBER 30, 2024

Quick notes on methodology: The initial study didn’t consider nofollow links or the quality of the links themselves, so the totals that landed them on this list are skewed. Main Takeaways I took away a million things from this study, but I tried to condense down what is essentially the TL:DR. It also has a newsletter and a podcast.

Analysis 114

Analysis SEO Data Software 114