Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Podcasters can learn from the best at Podfest Master Class: The Art and Science of Podcasting Explained.

Strategy 52

Strategy Case Study Marketing Energy 52

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

PRSay

JANUARY 28, 2020

The answer is a consistent and impactful message, and one that advances a celebrity or movement’s brand. But being strategic with messaging isn’t just for celebrities, it’s an important part of any PR campaign or organizational branding. At MediaSource , we’re no strangers to cross-channel branding.

Case Study 178

Case Study Healthcare Film Brand 178

Waxing UnLyrical

MAY 10, 2018

Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Positioning: Lärabar as a Lifestyle Brand. Guest Post by Hanna Knowles.

Creativity 73

Creativity Communications Brand Branding 73

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Think about what your brand wants to achieve. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Podcasters can learn from the best at Podfest Master Class: The Art and Science of Podcasting Explained.

Strategy 40

Strategy Case Study Marketing Energy 40

Karen Freberg

JULY 3, 2021

The throwing community called this “self aggrandizing” at the time – it’s amazing how things have changed since then! I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete. Study your university NIL policies.

Analysis 80

Analysis Case Study Brand Branding 80

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR. What you need to know about Newsjacking.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JULY 17, 2018

In most cases they don’t. At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

MARCH 18, 2024

In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content. Visual storytelling is worth a thousand words: Use it to simplify complex information.

Case Study 52

Case Study Financial Content Marketing Study 52

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. If you use this as the requirement, the good news is that public relations curricula across the board seem to meet the requirement. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. Think about what your brand wants to achieve. There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true.

Strategy 74

Strategy Trade Shows Case Study Course 74

Karen Freberg

OCTOBER 18, 2018

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. The brand I am talking about is Adobe. We have to embrace storytelling across mediums. . The three days I was in LA were: Inspiring.

Education 56

Education Creativity Video Tools 56

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or use these events to drive media relations and community conversation. Data analyst.

Marketing 52

Marketing Technology Internal International 52

The Awards Blog

AUGUST 30, 2019

This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. What Writers Know.

Writing 52

Writing How To Local Examples 52

NewsWhip

JUNE 10, 2021

And what we’ve learned through some of the studies behind risk is it’s really a choice, not a fate. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. Is it isolated in one community or one space or one network? That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Read more: B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]. 97% of respondents said video content and communication were useful after making a purchase. 34% said ebooks.

B2B 126

B2B Marketing Survey Software 126

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. Let’s take a look at your brand (or your clients for your agency readers).

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. To us, storytelling is the fundamental essence of how people communicate.

Interviews 50

Interviews Communications Storytelling Marketing 50

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. 12 Ways Brands Can Collaborate with Influential Bloggers ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Brand-to-brand collaboration. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021.

Marketing 177

Marketing Employee Content Marketing Training 177