NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

Sports 94

Sports Communications Viral Fashion 94

PRSay

FEBRUARY 27, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

Sports 73

Sports Communications Viral Fashion 73

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! The viral videos! If it’s feasible, a brand can create a hashtag just for the event.

Hotels 200

Hotels Local Interviews Viral 200

Prohibition

MARCH 15, 2023

This, following research that 71% of people surveyed agree that homophobia remains a problem in sport, prompted EE to create ‘GayVAR’. The decision to do so by EE is not only creative , but its also topical in the sport and got a lot of people talking – proving a hit with the media. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Not only is he a sharp emerging marketer, he’s an NCAA baseball player , and he knows something about going viral : A couple of years ago, he made a TikTok video of himself throwing a football over his house and catching it.

Consumer 80

Consumer Marketing Television Viral 80

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

Mark My Words

JANUARY 12, 2022

– Stephanie Matteo, a reality TV contestant who achieved fleeting viral fame for selling her farts in a jar for $1,000 a po(o)p, was taken to hospital after allegedly trying to squeeze out one honker too many. Firstly, in a fittingly 2022 update of Tolstoy’s How Much Lands Does a Man Require?

Viral 60

Viral Fashion Reputation Sports 60

NewsWhip

JULY 7, 2022

Legit was focused on viral Nigerian stories, with human interest pieces front and center. The Daily Mirror’s success in these rankings has always been driven by its sports coverage at the top end of its engagement, and that was the case again here. 294k), and reports of him winning his defamation case (308k).

Facebook 78

Facebook Reddit Viral Sports 78

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct? Lead with humanity.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PRSay

DECEMBER 18, 2019

As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. It referenced the “severely … hurt feelings” of Chinese fans, adopting a propaganda term that Beijing uses whenever Western brands or individuals speak out to support the Hong Kong pro-democracy movement.

Corporate 100

Corporate Crisis Management Crisis Government 100

Prohibition

NOVEMBER 12, 2018

So when your brand offers any opinion related to a hot-button issue, you’re guaranteed to alienate at least one customer base and bring in another. Videos of people burning their Nike products went viral on social media with many customers announcing they will boycott the sporting brand. Know your audience.

Analysis 54

Analysis Viral Advertising Advertising 54

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g.,

Marketing 74

Marketing Pharmaceuticals Policies System 74

Karen Freberg

SEPTEMBER 17, 2017

engaging in discussions about social media and sports, and talking all about football and shoes. Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Critical Mention

MAY 1, 2018

Hosting a webinar on a popular topic showcasing successes can get your brand noticed and help your organization stay relevant. They did this by passing around the tape promoting it as “real video diary footage,” which became the first use of “viral content” to build hype. Social media is a great channel to go viral.

Film 73

Film Viral Newspapers Sports 73

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. HB2 gave rise to serious and prolonged economic boycott of the state by major corporations and sports organizations, flushing away an estimated $600 million in revenue. Email hack bedevils Democrats .

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Then in 2010, he co-founded Contently to help brands produce audience building content. Or why one athlete excels when others who seem equally talented do not?

Airlines 100

Airlines Viral Sports Ethics 100

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action. It’s a landslide: Community creates results.

Mobile 101

Mobile Community System Social Media 101

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. The first was LeBron James’ “ essay” in Sports Illustrated. ABC News | ABC Sports News. Part of the beauty of the Internet is that it democratized marketing. Anyone can write a blog which is easily searchable and findable.

Storytelling 80

Storytelling Marketing Viral Energy 80

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky.

Leadership 93

Leadership Brand Branding How To 93

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers. Lesson #4 - Don’t Believe Your Brand Can Contain A Lie.

Crisis 48

Crisis Airlines Reputation Corporate 48

Mark My Words

JULY 31, 2015

Hemingway, a keen big game man himself, wrote that “there is no hunting like the hunting of man,” and the pursuit of Palmer on social media goes to prove that trolling is the great blood sport of modern times. What we’re seeing with the twitter moral police is closer to Mary Whitehouse’s brand of umbrage activism.

Crisis Management 60

Crisis Management Energy Sports Reputation 60

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.” Appointment TV has seen better days.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. The agency has worked with roughly 70 brands, including Home Depot, General Electric and Gap Kids.” Appointment TV has seen better days.

Media 28

Media Mobile Pinterest Journalism 28

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Journalistics

MARCH 18, 2016

Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs. 10. “In addition to scenario planning, I can would also add the importance of brand protection.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs. 10. “In addition to scenario planning, I can would also add the importance of brand protection.

Social Media 40

Social Media Media Storytelling Local 40

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52