Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio.

Media 75

Media Radio Newspapers Print 75

PRSay

JUNE 6, 2017

In addition to delivering the news each day, you also recently wrote a children’s book, “Good Morning, City.” Well, I’ll tell you one lesson from the book — and children’s book authors have to be ridiculously disciplined with this — is that I had 153 words to tell my story. And the other lesson in that is: Know your audience.

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Wireless Storytelling Radio Analysis 102

Mark My Words

FEBRUARY 15, 2021

Mashed When Nadiya Hussain won The Great British Bake Off, in the words of the Radio Times, “She became a household name when she reduced Mary Berry – and millions of viewers – to tears.” ” She regularly contributed articles and recipes to BBC Good Food, The Times Magazine, The Guardian, and The Telegraph.

Television 60

Television Radio Travel Report 60

Cision

MAY 16, 2017

Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a key in a door lock, paging through an in-flight magazine, tracing our finger along the lines of a map. billion connected devices in use worldwide. Connect with Tony on Twitter @tonytie.

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Hotels Mobile Travel Automotive 198

Stephen Waddington

NOVEMBER 26, 2017

Interviews, tips, events, book reviews, and generally anything that I have in mind and feel like sharing. I read newspapers, magazines, blogs, listen to podcasts. I also listen to my writing playlist on Spotify — it ranges from Mozart, Radio 4 theme song, M83 songs, to some modern instrumentals and film soundtracks.

Publicity 105

Publicity Media Writing Blogging 105

PR Conversations

JULY 3, 2014

I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion , by David Zweig. His book chronicles the work of those who toil quietly in the trenches. Nothing personal in it… The radio was a clue. By Bob Geller.

Publicity 87

Publicity Radio Social Media Content Marketing 87

Beyond PR

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Make your business newsworthy. New” is the key word here. Those are all topics that interest local media.

Social Media 78

Social Media Media Local Pitching 78

Cision

JANUARY 22, 2016

Radio silence is common, and can be a telling response in itself. Become familiar with the myriad sections, supplement magazines, and the beats of editors and reporters. Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested.

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Pitching Newspapers How To Knowledge Base 120

Maxim Behar

MAY 31, 2021

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online.

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Energy Viral Storytelling Community 120

Maxim Behar

NOVEMBER 9, 2023

Host (Zhivko Krastev): The man in focus today is PR expert Maxim Behar, who made his debut on the music scene on the American R&B radio with his first single "PR We Are". The song made its debut premiere both in New York and on the Bulgarian radio. He booked a studio. This occasion brings us together today on "Man in Focus”.

Radio 59

Radio Social Media Writing Publicity 59

Flatiron Communications

JANUARY 7, 2016

” People magazine also learned that two other jurors were related to employees in the County where Mr. Avery’s trial was held. ” Filmmakers Laura Ricciardi and Moira Demos (Photo: NBC Today). One actually volunteered to work for the Sheriff’s department, while he sat on the jury in the murder case.

Film 28

Film Radio Employee Groups 28

ReimaginePR

MAY 30, 2015

Even radio. Get a variety of angles that will look good on Amazon and in the pages of a magazine. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. Lead media release. FAQ, Fact Sheet, Backgrounder and One Page. Have an awesome video.

Media 120

Media Television Video Print 120

Sword and the Script

FEBRUARY 22, 2022

The article reports: “You might have seen those stats in Time magazine , the Telegraph , the Guardian , USA Today , the New York Times or the National Post. Maybe you heard a Harvard academic citing them on US radio. Or perhaps you read the management book Brief.

Biotechnology 86

Biotechnology Study Survey Radio 86

Mark My Words

MARCH 3, 2021

Whether it’s books or TV, the money has followed her. She signed a £70million deal with Apple for TV, apps, books and other content, and has a magazine called O which attracts eight million readers, and a successful website. Meghan would definitely be wise to study how Oprah’s empire has been built.

Film 60

Film Interviews Exercises Radio 60

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., In his latest book, Content, Inc., These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels. In 2015, there are literally hundreds of channels where consumers access content.”.

Social Media 64

Social Media Marketing Media Content Marketing 64

Waxing UnLyrical

DECEMBER 4, 2010

Radio Roundtable: Twitter-quitter Celebs, Facebook profile changes & Navy issue « Media Bullseye – A New Media and Communications Magazine says: December 8, 2010 at 4:11 pm [.] « Media Bullseye – A New Media and Communications Magazine says: January 5, 2011 at 11:12 am [.] Wanna Subscribe?

Facebook 93

Facebook Twitter Nonprofit Social Media 93

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Mora Communications

SEPTEMBER 9, 2015

Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Whether you have a product, a service, a book, a film, or a work of art, if you present your pitch as a compelling story, you will garner media coverage. Don’t do this on your own.

Film 45

Film Pitching Radio Newspapers 45

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. And for more information on marketing and PR, check out Scott’s book or take a look around on this website. –John.

Television 40

Television Corporate Infographics Radio 40

Bad Pitch Blog

APRIL 23, 2009

We’re old enough to remember the first video played on MTV (it killed a radio star in fact) and I’m hometown proud of Taking the Stage , so we were more than happy to help them shine some light on some poor pitching. I mean, sure, like the book says "everyone poops." Tamar also took the picture above and posted it to Twitter.

Pitching 45

Pitching Radio Fashion Resources 45

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Hosted by Chris Brogan and the rest of Owner Magazine’s staff. But why is podcasting important to PR and marketing professionals? The Owner’s Mind. 4) Brian Solis. Context Matters.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The findings are consistent with data published by Nick Davies in his book Flat Earth News.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

MAY 20, 2010

Retrevo''s highlights include stories in: Forbes, The Huffington Post, Elle Magazine, The New York Daily News, Reuters, The Boston Globe, Agence France-Presse, Bloomberg,Yahoo! Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. What''s your strategy and advice for others?

Pitching 49

Pitching Fashion Report Twitter 49

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

PR Conversations

SEPTEMBER 10, 2014

It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. After the war, N.A.M. Editors’ Notes.

Publicity 67

Publicity Advertising Advertising Community 67