Remove Books Remove Magazine Remove Newspapers Remove Radio
article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Matt Holt Books recently published the book’s 5th edition. There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 Needless to say, a lot has changed in public relations since 1967.

Handbook 191
article thumbnail

Public Relations Review

PR for Anyone

Did you invent a new product, write a book, or win an award? Look at magazine covers for great hook examples. What are they putting on the cover to hook you in so that you want to buy the magazine to read the article? Google is a great resource for magazine covers. One of my favorites is AARP Magazine. Permalink

Publicity 331
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Hire The Best PR Firm For You

PR Insiders

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows.

Radio 78
article thumbnail

What is Media Monitoring and Why Does it Matter?

Beyond PR

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio.

Media 75
article thumbnail

PR 101: How to Pitch The New York Times

Cision

Radio silence is common, and can be a telling response in itself. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Become familiar with the myriad sections, supplement magazines, and the beats of editors and reporters. Know the paper.

Pitching 120
article thumbnail

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. In addition to delivering the news each day, you also recently wrote a children’s book, “Good Morning, City.”

Wireless 102
article thumbnail

Lessons from the UK’s top media and public relations blogger

Stephen Waddington

Interviews, tips, events, book reviews, and generally anything that I have in mind and feel like sharing. I read newspapers, magazines, blogs, listen to podcasts. I also listen to my writing playlist on Spotify — it ranges from Mozart, Radio 4 theme song, M83 songs, to some modern instrumentals and film soundtracks.

Publicity 105