Beyond PR

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Ask Google, “who writes about [your topic] at [name of publication].” Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? Make your business newsworthy.

Social Media 78

Social Media Media Local Pitching 78

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The findings are consistent with data published by Nick Davies in his book Flat Earth News. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. We were going to the media, and the media was writing so we could reach the targets.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birthday coming up?

Energy 120

Energy Viral Storytelling Community 120

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. This mandate should give select frontline staff the freedom and flexibility to write a blog post or send a media alert when the time is right. –John.

Television 40

Television Corporate Infographics Radio 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Hosted by Chris Brogan and the rest of Owner Magazine’s staff. High Income Business Writing. But why is podcasting important to PR and marketing professionals? The Owner’s Mind.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

SEPTEMBER 10, 2014

It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. After the war, N.A.M. Editors’ Notes.

Publicity 67

Publicity Advertising Advertising Community 67

ReimaginePR

MAY 30, 2015

Even radio. Get a variety of angles that will look good on Amazon and in the pages of a magazine. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. I would challenge you to write a more human bio. Lead media release.

Media 120

Media Television Video Print 120

Bad Pitch Blog

APRIL 23, 2009

We’re old enough to remember the first video played on MTV (it killed a radio star in fact) and I’m hometown proud of Taking the Stage , so we were more than happy to help them shine some light on some poor pitching. I mean, sure, like the book says "everyone poops." Thought I''d let you know. I''m now off to recycle the box.

Pitching 45

Pitching Radio Fashion Resources 45

Waxing UnLyrical

DECEMBER 4, 2010

It took me a while to realize that this clocks up the total amount donated both to buy back the celebs’ digital lives (I feel nauseated just writing that), as well as those of regular Joes and Jills who’ve been inspired to “sacrifice&# their own DDs as well. I ended up writing about it after all, couldn't help myself.

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. Retrevo''s highlights include stories in: Forbes, The Huffington Post, Elle Magazine, The New York Daily News, Reuters, The Boston Globe, Agence France-Presse, Bloomberg,Yahoo! What''s your strategy and advice for others? Get the app.

Pitching 49

Pitching Fashion Report Twitter 49