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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Matt Holt Books recently published the book’s 5th edition. There were newspapers, magazines, wire services, trade publications, TV and radio. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then.

Handbook 191
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Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar

MaccaPR

If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant?

Radio 89
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What is Media Monitoring and Why Does it Matter?

Beyond PR

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio.

Media 75
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Social Media and PR – Go Together Like Peanut Butter & Jelly

Beyond PR

Did you invent a revolutionary product, write a book, or win an award? Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? She is also a sought-after Keynote speaker and corporate trainer. Make your business newsworthy.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online.

Energy 120
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Relations with customers and prospects

PR Conversations

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Press and radio publicity. Advertising, including direct mail. Customer services.

Retail 40