Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. Contact us here.

Media Relations 69

Media Relations Media Insurance Insurance 69

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

Bianchi Biz Blog

JUNE 19, 2023

How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. During that school year, our class was regularly assigned a book report.

Transportation 94

Transportation Meeting Media Newspapers 94

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I write or pitch media in the mornings, so I am only available beginning at noon daily. Janet Falk, Falk Communications and Research.

Meeting 98

Meeting Writing Pitching Case Study 98

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional.

Publicity 150

Publicity Policies Social Media Study 150

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. I’m trying to read more books.

Automotive 75

Automotive Meeting Report Real Estate 75

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

APRIL 19, 2021

After covering it for the Detroit Free Press, I wrote a nationally published book telling the inside story: Detroit Resurrected: To Bankruptcy and Back. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! I love stories on business trends.

Report 84

Report Meeting Automotive Media 84

Burrelles Fresh Ideas

JUNE 27, 2023

When a news outlet publishes or airs your story, you’ve earned that coverage ( earned media ) which lends credibility over advertising (paid media). Earned media is the lifeblood of media relations, a core component of public relations. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Bianchi Biz Blog

JUNE 21, 2021

I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. How long have you been in journalism and how did you get started? I later went home to report out a story about the end of The Vindicator.

Meeting 95

Meeting Report Automotive Real Estate 95

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Bianchi Biz Blog

AUGUST 17, 2023

We have a booth booked!” Not Understanding the Media’s Toil It is imperative for companies participating at CES to acknowledge the reality of the show for the reporters covering it. A key component of your outreach approach should be, “how do we make things easier, more convenient and more productive for our key media targets?”

Automotive 77

Automotive Mobile Technology Resources 77

Bianchi Biz Blog

OCTOBER 4, 2021

Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award. How long have you been in journalism and how did you get started?

Automotive 76

Automotive Meeting Engineering Media 76

Sword and the Script

MAY 5, 2020

Muck Rack releases podcast media database Muck Rack said this month it released the “first” media contact database for podcasts: “You can now search for podcasters by keyword based on their past podcast episodes, articles and tweets. Muck Rack released a free online course called “ The Fundamentals of Media Relations.”

Pitching 85

Pitching Survey System Technology 85

Bianchi Biz Blog

JULY 25, 2022

As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident. One day I’ll have enough time to finish a kid’s book or two. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. The invitation seemed interesting at first. One of a handful of journalists! That’s when I saw the specifics.

Pitching 0

Pitching Journalism Writing Print 0

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Bianchi Biz Blog

MARCH 22, 2021

These are large, long-standing companies that traditionally have kept their books mostly closed. How long have you been in journalism and how did you get started? I began in journalism in around 2010, mostly by accident. Describe the craziest or most fun story you have written.

Technology 76

Technology Report Meeting Financial 76

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

MARCH 21, 2022

From that, I wrote a book for him. How long have you been in journalism and how did you get started? I needed a few extra course credits for the year, so because I’ve always loved to write, I opted to join some friends taking journalism. What elements or characteristics do you look for in a story? He’s been a mentor ever since.

Meeting 73

Meeting Newspapers Agriculture Media 73

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been a participant or contributor to various pieces of buff-book hijinks over the years, like the first Battle of the Beaters, which became a sort of series for Car and Driver. How long have you been in journalism and how did you get started? The photo and my notes led to the cover story for that issue of Autocar.

Meeting 75

Meeting Report Automotive Media 75

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate. . #1

Mobile 91

Mobile Corporate Survey Web 91

Bianchi Biz Blog

DECEMBER 7, 2020

How long have you been in journalism and how did you get started? My first journalism job after college was as a copy editor at a small newspaper in a suburb of Washington, D.C. I enjoy a good book myself, as well as messing around with my guitar, getting outside and watching West Virginia football and basketball.

Automotive 56

Automotive Report Meeting Transportation 56

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

OCTOBER 28, 2014

Since that time, he’s published several books including “Customer Service: New Rules for a Social Media World” and “ Zombie Loyalists: Using Great Service to Create Rabid Fans. " He has spoken to audiences in 22 countries on social media, publicity and marketing. One example?

Interviews 54

Interviews Financial Social Media Crisis 54

Bianchi Biz Blog

NOVEMBER 12, 2021

How long have you been in journalism and how did you get started? I’ve been in professional journalism covering the auto industry since 2015, working for Automotive News and Automotive News Canada in various roles. It’s a basic idea, but I’m always looking for why something matters.

Automotive 52

Automotive Meeting Report Media 52

Sword and the Script

OCTOBER 16, 2018

That my takeaway from this interview published today with a gentleman who has a history in marketing automation. He is Bryan Young, and he’s my guest on this 33 rd edition of the Off Script interview series. See these related interviews: Managing Media Relations for a Publisher; Off Script No.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Bianchi Biz Blog

MAY 3, 2021

I want a story that lets me relate a car to the consumer who might buy it. How long have you been in journalism and how did you get started? I already mentioned I’m a nerd, so I often have my nose in a book and it’s probably something sci-fi or urban fantasy. You want to argue about the best Star Trek captain, bring it.

Automotive 86

Automotive Meeting Media Pitching 86

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Bianchi Biz Blog

NOVEMBER 2, 2020

How long have you been in journalism and how did you get started? I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc.

Meeting 57

Meeting Automotive Mobile Transportation 57

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. Self-confidence, knowledge, quick decisions and. Recently, PR Week announced him the Best Global PR Consultant.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Toth, among others. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. Q: What’s your definition of an “influencer?”.

Storytelling 106

Storytelling Technology Course Privacy 106

Bianchi Biz Blog

MARCH 7, 2022

How long have you been in journalism and how did you get started? I play on a soccer league two nights a week, and belong to a book club made up of former co-workers (ex-trucking and automotive journalists, and sales people). In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 82

Meeting Automotive Media Transportation 82

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Waxing UnLyrical

JANUARY 27, 2011

But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage. So you offer me an interview with So-And-So. Ya want me to interview her?

Pitching 111

Pitching Facebook Interviews Twitter 111