Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. And when I interview a colleague, I don't read CVs, I usually look the candidates in the eye.

Leadership 59

Leadership Social Media Creativity Ethics 59

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful. And don’t be boring.

Strategy 52

Strategy Interviews Pitching Energy 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Toth, among others.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Chances are if you sign a contract, the publisher will work with you on terms, so the expenses hit your books in whatever quarter you do the send.

Marketing 65

Marketing Survey Study B2B 65

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

MAY 9, 2011

People want to interview me, people want to collaborate, people want to buy ad space and design t-shirts and talk about some major, MAJOR business and who the hell ARE these people? Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. Where did they come from?

Google 50

Google Hotels eBook Fashion 50

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future.

Corporate 48

Corporate Examples Storytelling Brand 48

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. He has a knack of making me laugh out loud, which I don’t normally do with humorous books. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. What is your idea of PR nirvana? Who is your favourite writer?

Real Estate 71

Real Estate Local Government Internal 71

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. Now, 10% of it is in print, the other 90% is on the social media platforms. The creativity comes from the way you describe it to people so that they can understand it. Host: Question from our viewer.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Wanna Subscribe?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It makes the blogosphere less frightening. Give someone else that voice.

Blogging 90

Blogging Facebook Twitter Writing 90

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. But there are caveats!

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Helping creative business owners better communicate their greatness to the right people. crosby@prcouture.com.

Interviews 28

Interviews Fashion SEO Social Media 28

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

JANUARY 24, 2017

Jeff is a contributing author to the book Influencer Breakthroughs which is available on Amazon and promotes a flavor of marketing he refers to as “authority marketing.”. And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. That success will come with hard work and big creativity.

B2B 52

B2B Communications Media Newspapers 52

Karen Freberg

MARCH 2, 2018

I did it the first time I launched my self-published book on Amazon, and I am doing it again. This will be my third book. My second book this year with Emily Kinsky and Amber Hutchins was with TopHat on digital writing. This book was too theory based. You need to write the book. I have to write the book!

Social Media 40

Social Media Exercises Resources Writing 40

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth.

Radio 60

Radio Content Marketing Marketing Education 60

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Read Me On BNET Watch Me In Action Book Me!

Blogging 60

Blogging How To Social Media Community 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. Media Relations - Is your e-book authored by an expert? You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Harper Lee , who wrote this year’s fast selling book Go Set A Watchman, hasn’t gone public for nearly 50 years. Contrast to FIFA ’s attempt to spin away their troubles by pinning them all onto the rotting corpse of Sepp Blatter.

Journalism 60

Journalism Wikipedia Film Interviews 60