Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. As I’ve pointed out before, many leaders on the business side haven’t picked up a marketing book since college.

Marketing 103

Marketing Comparison Enterprise Technology 103

Stephen Waddington

DECEMBER 6, 2017

Today we’ve published a list of contributions to Platinum, the book that will be published next year. We needn’t have worried when we crowdsourced contributions from CIPR members in October for Platinum , a book that will form part of the CIPR’s 70th Anniversary celebrations next year. They rose magnificently to the challenge.

Print 0

Print Community Leadership Creativity 0

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I can manually override the morning schedule to arrange a call or book an afternoon medical appointment and be unavailable to others at that time.

Meeting 98

Meeting Writing Pitching Case Study 98

Prohibition

JULY 21, 2023

This month, fans can request to book Ken’s room in the life-sized Barbie-couture-filled DreamHouse for two individual one-night stays. The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Here, we take a look at some of our, and the UK’s media, favourites. The best part?

Wireless 62

Wireless Retail B2C Instagram 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. As we reflect on this historic moment in television history, one thing is abundantly clear.

Sports 86

Sports Television Advertising Advertising 86

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. First of all – the book gives a full picture of the dramatic changes in one of the most important businesses these days in the world – Public Relations. 03.01.2021.

Local 52

Local Writing Social Media Interviews 52

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online.

Print 60

Print Storytelling Newspapers Advertising 60

Barokas

JULY 17, 2017

From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular. As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself.

Meeting 68

Meeting Hotels Travel Local 68

Barokas

JULY 17, 2017

From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular. As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself.

Meeting 60

Meeting Hotels Travel Local 60

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Or a correction be issued if it is in print. PR instead uses creativity and analytics to tell a story that resonates with your audience.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Stephen Waddington

JULY 14, 2019

It’s a critical part of the creative process. Steve Earl and I had a long time editing partnership through our agencies and various books. Editing and sub-editing have been a casualty of the shift from print to online. Lessons in life and language A writer's relationship with their editor is important. Everyone can be a writer.

Construction 83

Construction Policies Print Software 83

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print. Nova Halliwell is a communications professional living in New York City. .

Print 120

Print Interviews Pitching Conference 120

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Ian experimented with this for his recent book, using LinkedIn ads to showcase his expertise. Images: vxla , gosheshe ( Creative Commons ). Today, 23 percent accept pitches via social media.

Social Media 120

Social Media Media Pitching Media Training 120

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ZudePR

SEPTEMBER 8, 2015

I devoured books as a child. Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And so it was with books. Books that stay with you long after you read them. So best book lists are my friend.

Blogging 75

Blogging Print System Sports 75

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Toth, among others.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. Get your copy: print, Kindle and a chapter a day #FuturePRoof: Edition Three: The NHS at 70 with Lessons for the Wider PR Community Print (Blurb) £23.19 Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. However, our Public Relations business requires a lot of creativity and innovation.

Leadership 59

Leadership Social Media Creativity Ethics 59

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. An original illustration by a different artist accompanies each essay. Not as any kind of marketing tool.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Frederik Vincx

OCTOBER 27, 2015

Making coverage books. You can also sync contacts from all your address books, fix duplicates, and correct formatting errors in your database automatically. A typical way is via the coverage book. Making coverage books. Building lists of influencers. Finding the email addresses of influencers. FullContact.

Google 60

Google Software Analytics Pitching 60

Rock the Status Quo

SEPTEMBER 9, 2014

book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed. If you are using Creative Commons, Flickr or Google Search to find an image, you must still look for a “rights usage” or restrictions statement for that specific image that details conditions of use.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Shift Communications

DECEMBER 9, 2015

SHIFT’s team approach allows for the work, expertise and energy to be spread evenly across all clients, allowing more room for creativity and putting the emphasis on collaboration over confrontation. I probably definitely thought I was Josh Lyman when I started as a lowly field organizer working out of a print shop in Syracuse, NY.

B2B 60

B2B Energy Print Government 60

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. I caught up with some of the contributors to talk about the future of our profession.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

MARCH 16, 2016

For one thing, everyone involved was smart, creative and focused on the task at hand. You can do it on a tablet or with a printed book or magazine. I almost always have four or five books that I want to read related to my profession or self-management. Image courtesy Cynthia Price, used with permission.

Conference 40

Conference Meeting Groups Newspapers 40

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Changes are made either automatically or manually to refine targeting or ad creative. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Having a demo tape to show how compelling a speaker you are will put you above the rest when they are choosing to book for an upcoming segment. Do that in high-energy, short and impactful soundbites. Video is powerful. Reporters are outsiders.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Chances are if you sign a contract, the publisher will work with you on terms, so the expenses hit your books in whatever quarter you do the send.

Marketing 65

Marketing Survey Study B2B 65

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? Forget googling for your holiday, we will all have an ‘e-agent’ inside a watch or piece of jewellery that will book our flights and accommodation. (Yes Over 90% of all restaurants will use some form of 3D food printer in their meal preparations. Yes please. I want this now).

Trends 59

Trends How To Retail Google 59

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Additionally, it’s not all about Facebook anymore.

B2B 79

B2B Social Media Company Marketing 79

Waxing UnLyrical

MAY 9, 2011

I’ve expressed my sadness about legitimate music-sharing sites being shut down by Google’s pursuit of piracy, and about the Google Books debacle infringing upon the copyright of thousands of authors and photographers. Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal.

Google 50

Google Hotels eBook Fashion 50

Bad Pitch Blog

JULY 6, 2010

It''s the perfect storm for slacking--or for a little creativity. OR just head out to your nearest place of print media commerce (news stand, book store, corner joint with all the mags n papers and JOY! ) Vacations (fwiw, Laermer is in Tel Aviv. In two weeks, I head out much closer to home). This post excerpt inspires me: Stale.

Print 44

Print Travel Education Creativity 44

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. I seem to remember having both print and broadcast media in attendance. That’s not a creative illustration, that’s the real! 3) Snakes do Drive Time Radio.

Publicity 82

Publicity Radio Crisis Crisis Communications 82

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64