Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.

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Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The company immediately deprived all those participants of access to corporate resources and services. In addition to explaining the situation, the letter outlined a large-scale assistance program for all dismissed with a clear action plan to mitigate the negative effects of the crisis. The dismissal procedure lasted two minutes.

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NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

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Reputation Antistress by Sergii Bidenko

JULY 10, 2023

It's about a crisis fixer who helps rich and influential clients solve their problems. In my practice, only some clients want to protect themselves in advance than those who call me during a crisis. But you know exactly what your two or three situations are that could potentially turn into a crisis. So, you know your problems.

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Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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PRSay

APRIL 6, 2018

Corporate malfeasance. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. United Airlines. Wells Fargo.

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Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

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Reputation Antistress by Sergii Bidenko

JUNE 8, 2023

Earlier this year, Crisis and Reputation Advisor Sergii Bidenko shared with Amanda Coleman for her "10 Minutes with." It can be helpful when creating preventive anti-crisis plans for incidents in any country. It can be helpful when creating preventive anti-crisis plans for incidents in any country.

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Communications Reputation Crisis Employee 52

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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Corporate Airlines How To Crisis 80

Sword and the Script

APRIL 2, 2024

It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. I did my best to defend the company’s reputation. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.

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Wadds Inc.

APRIL 26, 2023

Agency order books are still moving, but clients are cautious. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda.

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Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.

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Crisis Communications Transportation Conference Social Media 148

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? For the largest banks, the reputational damage from the financial crisis could take a generation to repair. Other parts of the industry were less impacted by the crisis, but always play a sensitive role at the hub of economic activity.

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Newspapers Financial Crisis System 120

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

He continues a series of conversations with professionals from various fields of activity about the causes, essence, and consequences of crises - business, reputation, cancel culture, war, etc. When a crisis tries to "eat" a person, they look for something to eat. Bestselling book author, cancel culture researcher.

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David PR Group

MARCH 3, 2017

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. Everything from easily hacked passwords to elaborate “phishing” e-mail scams enables the bad guys to gain access to personal or corporate data.

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Stephen Waddington

SEPTEMBER 29, 2021

They act as a common, corporate language. But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. We’d compile clipping books for clients at the end of each month. Even during a crisis response work needs to be planned and scheduled.

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David PR Group

JULY 2, 2020

Businesses are damaging their reputations, individuals are losing jobs and companies are left scrambling to properly communicate with a wide variety of audiences. One thing is undeniable: The social justice wave in America is having a major impact on individuals and corporations. I published a sample policy in my book.).

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Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line.

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Brand Branding Reputation Corporate 109

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

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PR Conversations

AUGUST 5, 2015

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions.

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PR in High Definition

SEPTEMBER 22, 2020

As much as we want to think it, the crisis certainly isn’t over and it’s not OK to think we are anywhere near safe or normal. Here are my tips on good ‘reputation enhancing’ for internal and external comms campaigns to assist your recovery and make sure you and your businesses are on the ascending trajectory and not descending.

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Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

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Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. International Paralympic Committee (IPC): enhancing and protecting reputation. Effective public relations is more a management discipline than it is a corporate function. Sir Philip Craven, IPC President.

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Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Visit one of our (on demand) webinars or book a discovery demo with one of experts. Crafting impactful messages is another key aspect of brand narrative control.

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Brand Branding Storytelling Software 78

Ethical Voices

MARCH 28, 2022

And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. We handed out coloring books and did readings with kids and really tried to build a new image for the restaurant in the new markets. I think that ethics and reputation are all we have.

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David PR Group

MAY 20, 2019

Booking flights for summer travel is in high gear so here’s a question: Will you fly on a Boeing 737 Max, assuming its anti-stall problem gets fixed to the satisfaction of the FAA? People with any level of flying anxiety will say, don’t book me on a 737 Max, period. While it may be a large employer and a great corporate citizen (is it?),

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Airlines Travel System Reputation 90

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. On the contrary – with clever marketing and new services they manage to get more new clients, some of them big international corporations.

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ImPRessions - Crenshaw Communications

AUGUST 25, 2016

As any PR person will tell you, the public apology has become a ritual for personalities or politicians who’ve made a mistake and wish to restore their reputation. Here, then, are a few lessons from the non-apology rule book. Not every crisis situation warrants active media engagement. Image by Dave Keeshan CC BY-SA 2.0.

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ImPRessions - Crenshaw Communications

JULY 17, 2018

Hinn’s PR counsel Ronn Torossian can be heard from off-camera at multiple points during the eight-minute segment, occasionally protesting and urging Harris to mention Hinn’s newly released book. Celebrity interviews can be different from those in corporate or brand PR in many ways. Crisis PR requires a steady partner.

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Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. Chris Lynch: My favorite book was, Boys on the Bus , an interesting read about the difference between truth, objectivity and facts. John Avlon: Great book. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex.

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David PR Group

MAY 31, 2017

Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. This is a must for corporate social media postings and anyone running their own business. I have written in the past about corporate social media policies , and my opinion hasn’t changed. –John.

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Policies Social Media Media Privacy 71

Barokas

JULY 10, 2019

In the book The Brand Gap , author Marty Neumeier described a brand as, “Not what you say it is, it’s what they say it is.” More, can cushion you in times of crisis or when campaigns miss the mark. . So how do successful brands convey their message, share their story and maintain their reputation through PR campaigns?

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Sword and the Script

SEPTEMBER 3, 2016

1) Even in Crisis, Focus on the Right Audience. Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. Need expert B2B PR help for positioning, pitching or crisis? It’s a good reminder that business isn’t a democracy.

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Mark My Words

MAY 20, 2015

This moment encapsulates the less than slick handling of the Gulf of Mexico oil spill, a PR blowout that has become one of the canonical texts of crisis mismanagement. Yet two stories this week have demonstrated the persistence of the reputational tin ear at the rarefied high tables of corporate and geopolitical life.

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PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

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Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. So the speed of resolving a crisis is within seconds.

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Sword and the Script

OCTOBER 20, 2015

It’s was an event with a lesson that organizations of all sizes should examine, because in a crisis communications scenario, there are few spokespeople more reliable than a passionate employee. What’s your take on this from a crisis communications standpoint? Photo credit: Flickr, Pascal, Echo Base Hangar ( CC0 1.0 ).

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