Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience.

2020: The Year of the Reputation

Reputation Us

QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. Corporate value. Identify reputation vulnerabilities and opportunities.

Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations.

6 top concerns for corporate communications leaders

PR Daily

Top concerns for industry pros include reputation management and working with top-level executives. What’s on the minds of corporate communications executives? Reputation is a top priority, yet few have plans to manage it. CEOs are responsible for corporate reputation.

Are PR pros right for corporate reputation management?

PR Daily

There’s a big problem with reputation management in corporate America. In most major corporations, no one person is responsible for managing a company’s reputation risk. Often, no one person within PR has full responsibility for corporate reputation management.

 Corporate Reputation is Important to Marketing

5W PR

What’s a reputation worth? Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors. Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation.

9 tips to protect your reputation during COVID-19

PR Daily

What can businesses and communicators due to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis. A slew of negative reviews questioning your operations and handling of this crisis may threaten your online reputation.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

Communicating Post-PR Crisis

5W PR

Any business knows that no matter what’s going on and how well they are on top of everything, a crisis is never expected. The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. In today’s world, being prepared with a comprehensive crisis plan is no longer enough.

How and why you should be measuring reputation in 2020

PR Daily

Consumers are choosing everything from cars to chicken sandwiches based on corporate values. This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees.

How leaders’ reputations can either shine or decline during COVID-19

PR Daily

Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards. In other instances, CEO reputations improved markedly, new research shows. What successful corporate leaders do.

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. This is the most important part of protecting a corporation from reputation damage that starts inside.

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. See this fascinating Wired article for a deeper peek into the inner mechanisms of crisis PR.

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Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership. Complete details about the reputation survey, including an analysis of the findings and a list of key insights are available at [link].

7 timeless tactics to mitigate PR crisis damage

PR Daily

What’s the cost of a PR crisis? Unfortunately, there’s no way to truly “crisis-proof” a corporation or brand, but there are seven steps you can take to protect your reputation and mitigate fallout. Crisis-proof your business first. Appoint a crisis response leader.

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Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR Pubilc Relations Ronn Torossian

Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

How do these experiences impact your organization’s reputation and, more importantly, how can you ensure to minimize their occurrences in the first place, especially when you may not even know of their existence? Embed strong issues management into your corporate culture.

By order of the King: A lesson in reputation from Henry II and eBay

PR in High Definition

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. It was a shallow attempt to rescue his reputation.

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it,” and we agree.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Now CEO Masayoshi Son is trying to rebuild the brand’s reputation. Why it matters: When it comes to protecting your reputation, actions matter more than words. According to the data, users are much more likely to share a crisis story on social media than when talking to friends.

Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

2020 Reputation Earthquakes: A Preparation Kit for the Shakes, Rattles & Rolls

Reputation Us

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority. In other words, there are clear indicators that “reputation earthquakes” are coming this year. 2020 REPUTATION “EMERGENCY PREPARATION KIT”.

The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO. Reputation: Risky Business.

Managing the Aftermath of a Digital PR Crisis

5W PR

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. It’s infinitely better to stand up and admit where things went wrong, either personally or corporately.

Crisis 101

2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? Two years ago, Forbes published its “ 13 Golden Rules of PR Crisis Management.” We’re rethinking corporate crisis. CRISIS SIMULATION. AD HOC CRISIS SUPPORT.

COVID 19 and Crisis Communications

Solo PR Pro

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. It’s full-on Crisis Communications mode for those of us who specialize in such things. Fact-based messaging in a crisis like this is the way to go.

How to balance PR and legal concerns in a crisis

PR Daily

These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis. Legal and public relations (PR) professionals often collaborate during times of crisis, making it crucial for the two to work in harmony when serving a client.

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How to use corporate social responsibility efforts for PR wins

PR Daily

With more companies engaging in corporate social responsibility (CSR) efforts, there are opportunities to talk about the social good taking place. RELATED: Take the first step in achieving corporate communications excellence ]. CSR protects your reputation.

Ragan launches The Crisis Leadership Board

PR Daily

This peer-to-peer membership group is designed for those charged with responding to a critical event that impacts their employees, customers and brand reputation. “How communicators handle crisis is the ultimate test of leadership.” COVID-19 Crisis Communications

There’s opportunity in corp. crisis—why brands should consider becoming ‘crisis optimists’

Agility PR Solutions

A corporate crisis has become a case of “when, not if.” crisis—why brands should consider becoming ‘crisis optimists’ appeared first on Agility PR Solutions. Public Relations crisis

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis.

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Business bunk and other corporate ‘wisdom’ to ignore

PR Daily

The corporate world is rife with bad advice and wonky wisdom. Hold your ground, and build a glowing reputation for dependability. This is especially true in a crisis. The post Business bunk and other corporate ‘wisdom’ to ignore appeared first on PR Daily.

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. Corporate reputation has long been the responsibility of communications departments. by Frank Strong.

How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble.

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4 lessons from a mismanaged crisis response

PR Daily

This column is called “How We Did It,” but because we learn more from mistakes than successes, I wanted to share my failure handling a crisis when I was the chief communications officer at GE. GE became the poster child for corporate greed.

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