Contently - Strategy

JULY 22, 2021

(Disclosure: Marriott Bonvoy Traveler has been a Contently customer since its launch in 2014.). “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Content marketing. Handpicked Related Content. Handpicked Related Content. Thought leadership strategy. Awards and Events.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

MARCH 14, 2017

Game Theory: Content Marketing as an Infinite Game. Art or Science: Creative Marketing and PR. Creative Storytelling as the Soul of B2B Marketing [UML]. Is your PR agency bring creative ideas to the table? See these related posts: . If not, give our services a try.

Marketing 68

Marketing Creativity Leadership Storytelling 68

Cision

NOVEMBER 19, 2015

Find out with Cision’s free Listen e-book! ’ Then, set a clear distinction between a business goal and a marketing goal. They took its fans’ needs, added its brand messaging and ended up with a content marketing strategy that earned tons of media coverage. Instead of storytelling… execute by STORYDOING.

Viral 120

Viral Content Marketing Consumer Storytelling 120

Cision

APRIL 28, 2016

Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. The Blurring Line Between Digital Marketing and PR from The Hoffman Agency. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. The key point I’d like to underscore?

Corporate 63

Corporate Storytelling B2B Facebook 63

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

MARCH 31, 2016

How has content marketing changed over the years? Likewise, if brands are still just churning out “content” in the same old way, I think they’re doing it wrong. With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out.

Newspapers 120

Newspapers Reddit Journalism Technology 120

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Content Marketing World Conference and Expo.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Get our free multimedia storyelling e-book now! Best Practices Featured Content Marketing' Don’t use listens to measure success.

Engineering 120

Engineering Tools Examples YouTube 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence – Lisa Cron makes a compelling case.

Content Marketing 95

Content Marketing Marketing Storytelling Course 95

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. .”

How To 108

How To Transportation Content Marketing Healthcare 108

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Find out in Robert McKee’s book “Story.” Pixar’s storytelling rules. Get some help from the experts; check out some TED talks about storytelling.

Storytelling 40

Storytelling Resources Writing Corporate 40

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. Per HubSpot , 78 percent of marketers noticed an increase in email engagement over the last year.

B2B 130

B2B Trends Video Course 130

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Effective storytelling improves valuations. PR measurement.

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 101

Case Study Marketing Study Content Marketing 101

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling.

Marketing 40

Marketing Storytelling Fashion Technology 40

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

DECEMBER 8, 2015

NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth. Both the economics and stories ought to be of interest enough to marketers. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. In the case of artificial intelligence, I began working on an outline for a new book. The challenge in creating the book outline was the middle part of the story.

Marketing 53

Marketing Software eBook Technology 53

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

JUNE 3, 2017

Amazon is chock full of social media marketing books based on an organic effort – an opportunity that’s all but evaporated today. It was a revival rendered through creative destruction – a rebirth of the technology sector not unlike the first harvest after a massive wildfire. paved new approaches to marketing. Talk to Us!

Web 70

Web Content Marketing Technology Creativity 70

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. Gleeson runs through some creative approaches to displaying the 404 error that serve to take away the sting. If you don’t have time to read the book, check out her TED Talk—it’s almost as good. Content Marketing' Find TED here.

Marketing 220

Marketing Content Marketing Agency Storytelling 220