Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). company website, blogs). What is Thought Leadership

Viral 52

Viral Crisis Communications SEO Reputation 52

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks.

Communications 105

Communications Community Crisis Film 105

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. As an early email adapter, I became an advocate and a teacher on how to transfer communications to a digital platform to reach the media, leadership and the community at large. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, wiredPRworks.

Communications 81

Communications Community Crisis Film 81

Barokas

JUNE 1, 2017

Provide tangible examples of past leadership and skills you can bring to this internship. Become a LinkedIn pro and do a bit of connection stalking. When a student comes prepared with knowledge of recent Barokas PR news, culture and clients (read the blog and follow us on social media) they standout.

How To 68

How To Interviews Internal International 68

ImPRessions - Crenshaw Communications

MAY 4, 2017

T his piece written for a 3D printing company , does just that. To convince an editor that you have writing experience on the level they require, build a track record by writing and publishing articles on LinkedIn and your company blog, or guest-blogging on a complementary site. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. That said, my favorite platform is LinkedIn.

B2B 79

B2B Social Media Company Marketing 79

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. LinkedIn Content Suggestions. With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Facebook trending. Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Communications Conversations

OCTOBER 15, 2019

See this recent Jason DeRusha (anchor at WCCO-TV here in MSP) comment on my LinkedIn post on this same topic a few weeks ago for proof. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Cloud) and print (The Minneapolis St. Second, newsrooms continue to shrink.

Media Relations 100

Media Relations Pitching Media Report 100

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JUNE 26, 2020

Since 1987, when the FCC (Federal Communications Commission) Fairness Doctrine was repealed that required broadcast, network, and print media to present news in a balanced and factual way, the path has been cleared for one-sided, fantastical, and controversial broadcasts and articles. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

JUNE 25, 2019

They wanted print coverage and would regularly frame and display significant coverage. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. If you suddenly got 10% more budget, you’d spend it on… (BCB) research-based thought leadership or customer testimonials. 4) What hasn’t changed about PR?

Brand 105

Brand Branding Reputation Corporate 105

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. To expand into other areas, demonstrate your credibility with content that serves their interest.

Local 41

Local How To Skype Trade Shows 41

PR 20/20

AUGUST 9, 2016

A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Social media: Social updates have been scheduled from your company’s accounts on LinkedIn, Facebook, Google+, and Twitter.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel. although LinkedIn messages are also a great option,” says Banham. “We

Company 113

Company Interviews Print Pitching 113

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). And what about LinkedIn posts? Long form blog posts? After all, affecting change is much about leadership and sharing a clear vision. Share it with your network: Tweet now – Share on LinkedIn now. Writing a blog post?

How To 60

How To Software System Employee 60

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A call to action (CTA) is a bit of language in a blog post or piece of content that prompts the audience to do something specific. So let’s get started!

Content Marketing 85

Content Marketing Marketing Media SEO 85

Waxing UnLyrical

APRIL 2, 2016

Here’s a screen grab from FTC’s blog. And just as collaboration makes for efficiency both internally and externally, it also encourages the growth of social, empowered, and active communities, that can really elevate your thought leadership. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it.

Strategy 40

Strategy Case Study Community Creativity 40