Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

Shift Communications

JULY 17, 2015

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. But the one thing about SEO that hasn’t changed is that strong SEO is necessary in a world where people are producing more content by the second. Where do you begin?

SEO 60

SEO Analytics Mobile Guidelines 60

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

Mobile 60

Mobile SEO Guidelines Software 60

The Resolution Blog

JUNE 17, 2015

As well as ensuring we abide by the rules of the ASA with paid promotion with influencers there are also guidelines set by Google to ensure that paid promotion is being run for the right reasons for users online such as raising awareness, rather than trying to cheat the system for higher search rankings. This is required under ASA guidelines.

Google 120

Google Guidelines SEO System 120

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

Critical Mention

JULY 31, 2019

Increased Search Engine Optimization (SEO). The point above about earned media coverage directly ties into SEO as well. Marketing has typically owned SEO inside organizations, but PR can play a significant role. All types of media can improve SEO and drive more traffic to your website.

Marketing 68

Marketing SEO Guidelines eBook 68

PR Fuel

MARCH 22, 2022

For example, you can also look at social media influencers, radio programs, magazines, and blogs. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Start Writing.

How To 104

How To Guidelines Writing Pitching 104

Shift Communications

JUNE 14, 2023

Exaggerating claims There are also communications guidelines to consider. A media audit to find the whitespace and opportunity, SEO analysis, social media audits, and the creation of a defensible narrative are merely the starting points to successfully engaging in the conversation and outlasting the hype.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

Exaggerating claims There are also communications guidelines to consider. A media audit to find the whitespace and opportunity, SEO analysis, social media audits, and the creation of a defensible narrative are merely the starting points to successfully engaging in the conversation and outlasting the hype.

Company 78

Company Strategy Marketing Technology 78

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

Community 206

Community Nonprofit Conference Social Media 206

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 77% of all internet users read blogs. Businesses that blog generate 126% more website traffic than others. Stronger SEO. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Irrelevant links can have a negative impact on a website’s SEO and user experience. Welcome to the era of quality, relevant links.

How To 62

How To Google SEO Pitching 62

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seth’s Blog. TopRank Marketing Blog. “It’s HubSpot Blog. SEOBook Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content.

Data 92

Data SEO Guidelines Advertising 92

Melissa Agnes

SEPTEMBER 4, 2020

Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. ReputationDefender also has a Self-Help resource center on its company blog, where you can find downloadable guides and hundreds of long-form blog articles with practical tips.

Brand 234

Brand Branding Reputation Crisis 234

Newsfile

FEBRUARY 28, 2024

company website, blogs). The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques. sponsored posts). news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

APRIL 28, 2022

On top of these roadblocks, there are guidelines and regulations that any marijuana company will need to comply with. With content marketing, a brand can boost its SEO ranking, establish itself as an authority on the topic, and attract new leads. They have different character limits, media restrictions, and guidelines.

Marketing 88

Marketing Government Guidelines Education 88

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. There are a lot of guidelines and rules unique to writing press releases.

SEO 76

SEO Writing Engineering Product Launch 76

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

OCTOBER 25, 2022

More value placed on communications due to the pandemic and guidelines changing so quickly.”. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

Communications 122

Communications Crisis Internal International 122

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. This is why SEO is vital to any organization. The bottom line is that the content needs to be optimized for SEO and engaging to receive valuable earned media.

Data 60

Data SEO Engineering Strategy 60

Buzzstream

FEBRUARY 2, 2024

It can mean providing value by: Pitching them a great shareable asset that they can then share on their blog, impressing their readers Pitching some helpful data they can share to get more views on their story Giving them a free trial to a tool Offering to write an entire post for them Help can also mean providing clear instructions for your ask.

Pitching 62

Pitching Mobile Examples Study 62

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

MARCH 11, 2017

He publishes notes to the podcast on Earnworthy , his company’s blog: 7 Chrome Extensions for Marketers. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. If you enjoyed this post, you might also like: Predictions, PR and Pressing Questions on SEO [UML]

Tools 68

Tools Marketing Advertising Advertising 68

Beyond PR

JULY 7, 2016

Every review site offers different guidelines on this practice. Check out our recent blog post, SEO and Discoverability: Similar, But Not the Same for more content discoverability tips. Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results.

Small Business 74

Small Business Local Marketing Guidelines 74

PR Fuel

JUNE 26, 2020

You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts. On the other hand, if you’re only interested in boosting SEO but have nothing unique to say and no PR plan in place, you shouldn’t write a press release.

How To 54

How To Writing Guidelines Television 54

Buzzstream

MAY 1, 2019

And, last but certainly not least, they can be a catalyst to successful SEO. Instead, consider these 5 ways in which video can enhance your SEO strategy and maximize your on- and off-site marketing opportunities. If you already have a blog post ranking on a specific search term, keep optimizing. Don’t take our word for it.

SEO 74

SEO Video Strategy YouTube 74

Sword and the Script

FEBRUARY 18, 2017

See these related posts: How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. 64% of marketers feel they have clear guidelines for what constitutes a sales-qualified lead, up 28% YoY, as 58% of marketers are now responsible for a sales-qualified lead goal, representing a 38% boost from 2016.”.

B2B 66

B2B Marketing Advertising Advertising 66

PR Fuel

MAY 27, 2021

You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Read Their Guidelines. Once you start narrowing down your options, look at each news outlet’s submission guidelines.

Guidelines 93

Guidelines SEO Social Media Engineering 93

Sword and the Script

DECEMBER 26, 2017

Search marketing and SEO statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. Bloggers, by an overwhelming majority (76%), choose to run their blogs on WordPress. State of Blogging ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Inbound PR

AUGUST 15, 2019

Continuing the SEO series, this is a guest post by SEO consultant Paul Teitleman. Blogging has evolved from a niche option to the standard of content marketing across just about every web niche you can think of, but this serves as a bit of a double-edged sword. 9 Tips to Improve Your Blog's SEO Structure.

SEO 48

SEO Guidelines Web Content Marketing 48

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Irrelevant links can have a negative impact on a website’s SEO and user experience. Welcome to the era of quality, relevant links.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Irrelevant links can have a negative impact on a website’s SEO and user experience. Welcome to the era of quality, relevant links.

How To 62

How To SEO Google Pitching 62

Burrelles Fresh Ideas

MARCH 12, 2024

A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. Following these tips will help you craft content that grabs the reader’s attention and boosts your SEO metrics. You can build on the efforts of PR professionals by creating your own content writing strategy.

Social Media 78

Social Media Strategy Media Reputation 78

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 61

Social Media Media Crisis Energy 61