The Proactive Report

JULY 4, 2017

So if quality content is the foundation of SEO and online visibility, how can you create quality content? Start with the Google Quality Guidelines: Would you recognize the site as an authority on a topic when mentioned by name? Would you trust the content in an article on the site?

SEO 113

SEO Google Analysis Guidelines 113

Buchanan PR

APRIL 1, 2024

Acronyms in this article AI: Artificial Intelligence EEAT : Experience, Expertise, Authority, Trustworthiness SEO: Search Engine Optimization SERP: Search Engine Results Page SGE: Search Generated Experience We compared the current (traditional) search engine we all know and love to SGE in Google Labs. The second takeaway is for creators.

Engineering 87

Engineering Google SEO Guidelines 87

The Proactive Report

JANUARY 4, 2023

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. The top trends to focus on for 2023 when it comes to your SEO strategy are “position zero” and “featured snippets.”.

Engineering 147

Engineering SEO Google Comparison 147

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. This number is only increasing. Use social media. SCHEDULE A DEMO.

SEO 71

SEO Strategy Guidelines Social Media 71

Buzzstream

JANUARY 26, 2024

April 2024 – Google will begin rejecting a percentage of bulk senders’ emails that don’t meet the guidelines. Minimizing Spam According to the New Guidelines If you’re following best practices, you’re unlikely to encounter spam complaint issues. Do Email Sender Rates Impact SEO Rankings? Have any other questions?

Google 133

Google Guidelines SEO Reputation 133

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? ” Why do SEO people always mention they are a content writer?

SEO 100

SEO Pitching Small Business Agency 100

Shift Communications

JULY 17, 2015

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. But the one thing about SEO that hasn’t changed is that strong SEO is necessary in a world where people are producing more content by the second. Where do you begin?

SEO 60

SEO Analytics Mobile Guidelines 60

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Shift Communications

MARCH 2, 2015

Google is about to change the SEO rules again. Forms and landing pages on many corporate sites are actually hosted by marketing automation software providers, and those pages may not be compliant with Google’s new guidelines, even if your regular corporate website is. Marketing Public Relations Search SEO' Christopher S.

Mobile 60

Mobile SEO Guidelines Software 60

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. But we’re going to see the biggest impact for SEOs. What does it mean for SEO and marketers? Where SEO tools will prove useful for this is for keyword research and site structure.

Trends 62

Trends SEO Viral Social Media 62

The Resolution Blog

JUNE 17, 2015

As well as ensuring we abide by the rules of the ASA with paid promotion with influencers there are also guidelines set by Google to ensure that paid promotion is being run for the right reasons for users online such as raising awareness, rather than trying to cheat the system for higher search rankings. This is required under ASA guidelines.

Google 120

Google Guidelines SEO System 120

Presspage

NOVEMBER 13, 2017

Any legitimate news source can be incorporated in Google News if they follows the guidelines Google has created. These guidelines help Google maintain fairness and consistency when determining which site they will include. SEO When we talk about Google, then SEO is definitely a topic that we should address.

Google 94

Google Guidelines SEO Engineering 94

Critical Mention

JULY 31, 2019

Increased Search Engine Optimization (SEO). The point above about earned media coverage directly ties into SEO as well. Marketing has typically owned SEO inside organizations, but PR can play a significant role. All types of media can improve SEO and drive more traffic to your website.

Marketing 68

Marketing SEO Guidelines eBook 68

Buzzstream

MARCH 7, 2024

You may have heard about the now infamous SEO heist.) But, by developing a new set of guidelines, Google can disrupt the years of scaled link building with minimal oversight that brands have become accustomed to relying on. ” But it echoes what you see in the Helpful Content guidelines.

System 62

System Google Policies Guidelines 62

The Proactive Report

JUNE 27, 2014

Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites. A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 ” Recommended press release content quality factors.

Google 174

Google Industry Guidelines SEO 174

PR Fuel

MARCH 22, 2022

Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Determine if they offer search engine optimization (SEO) services, too. Instead, choose a publication first.

How To 96

How To Guidelines Writing Pitching 96

The Proactive Report

JUNE 26, 2017

If you’re creating content without a knowledge of SEO frankly you’re just throwing that content out there with your fingers crossed, hoping it will get seen. There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. SMART News is one of them.

Google 149

Google Guidelines SEO Digital PR 149

ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Don’t overthink it—a simple website with a few pages (with optimum SEO) is all you need to get started. Conversion points.

B2B 172

B2B Company Marketing SEO 172

Shift Communications

JUNE 14, 2023

Exaggerating claims There are also communications guidelines to consider. A media audit to find the whitespace and opportunity, SEO analysis, social media audits, and the creation of a defensible narrative are merely the starting points to successfully engaging in the conversation and outlasting the hype.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

Exaggerating claims There are also communications guidelines to consider. A media audit to find the whitespace and opportunity, SEO analysis, social media audits, and the creation of a defensible narrative are merely the starting points to successfully engaging in the conversation and outlasting the hype.

Company 78

Company Strategy Marketing Technology 78

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is SEO PR? SEO PR combines public relations efforts with search engine optimization (SEO) techniques. Technical Aspects of PR 15. What is AP Press Release Style?

Viral 52

Viral Crisis Communications SEO Reputation 52

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. Irrelevant links can have a negative impact on a website’s SEO and user experience. Gone are the days of ranking through brute-force, high-scale link building. Welcome to the era of quality, relevant links. How Do I Find Relevant Backlinks?

How To 62

How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. The short version of the PR industry’s evolution is that six years ago it created the Barcelona Principles , a set of seven voluntary guidelines to measure the efficacy of PR campaigns. Beyond Counting Clips and AVEs.

Measurement 189

Measurement How To Guidelines Web 189

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

PR Fuel

AUGUST 12, 2021

They’ll make sure you follow each publication’s requirements and guidelines. Stronger SEO. Search engine optimization (SEO) can help your press release rank higher on search engines like Google. If you’re unfamiliar with SEO writing, consult a professional press release writer. Use Accurate Formatting.

Writing 105

Writing SEO Pitching Engineering 105

Cision

AUGUST 10, 2015

Social Media Access with Guidelines and Expectations: Let’s be honest, at some point most of us have experienced logging onto Facebook clicking a link to an article, and then mysteriously finding ourselves on the weird part of the internet … again. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. With this information, creators of owned content – like SHIFT blog authors – have clear guidelines for developing a successful post. For example, analyzing top-performing posts within an industry will uncover apparent trends.

Data 92

Data SEO Guidelines Advertising 92

PR Fuel

JANUARY 24, 2021

They will also ensure that you get the following advantages: Increase SEO and content marketing with backlinks coming from news sites Maintain connection with journalists and other newswires Gives additional support to other marketing campaigns. There are a lot of guidelines and rules unique to writing press releases.

SEO 68

SEO Writing Engineering Product Launch 68

5W PR

APRIL 28, 2022

On top of these roadblocks, there are guidelines and regulations that any marijuana company will need to comply with. With content marketing, a brand can boost its SEO ranking, establish itself as an authority on the topic, and attract new leads. They have different character limits, media restrictions, and guidelines.

Marketing 88

Marketing Government Guidelines Education 88

Melissa Agnes

SEPTEMBER 4, 2020

If you choose to do it yourself, ReputationDefender still offers you support by providing you with an extensive social media best practice guide that offers additional SEO best practice tips to help you strengthen your rankings and results on your own. Choosing to maintain your online reputation yourself.

Brand 234

Brand Branding Reputation Crisis 234

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content. You need to follow Google’s quality guidelines.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media. Q8: Can you do SEO without content today? There is a lot to SEO, but one of the major components is great quality content. You need to follow Google’s quality guidelines.

Mobile 100

Mobile Google SEO Web 100

Sword and the Script

OCTOBER 25, 2022

More value placed on communications due to the pandemic and guidelines changing so quickly.”. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

Communications 120

Communications Crisis Internal International 120

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. That’s why Cision has compiled a list of the top 100 sites for marketers.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147