PR 20/20

NOVEMBER 29, 2022

>> Download the Marketing Performance Pack for a template scorecard spreadsheet. >> Download the Marketing Performance Pack for a buyer persona checklist. Builder campaigns, such as blogging and social engagement, are designed to create and expand assets on an ongoing basis. Step 8: Catalog accelerators.

Marketing 52

Marketing Analytics eBook System 52

Contently - Strategy

APRIL 28, 2022

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Multimedia can be seamlessly embedded into press releases, blogs and webpages to help companies provide an immersive and information-rich experience for media, investors, customers and other influencers.

Video 117

Video Communications Strategy Product Launch 117

Sword and the Script

JUNE 13, 2023

63% said alert of new or upcoming events; 58% said help find sources; 47% said provide new or interesting story ideas; 46% said provide exclusive information; 44% said access to events; 35% said help fact check; 33% said new or upcoming product launches; and 21% said provide products to test. You can download it here. >>>

Journalism 127

Journalism Media Relations Report Media 127

Presspage

FEBRUARY 10, 2020

Rather than clogging up a journalist's inbox with huge file sizes, include one image on your email, and then a link to somewhere they can download more if they need to – your media library or a Dropbox folder, for instance. If you’ve got engaging and professional video footage, include that too.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Newsfile

JANUARY 30, 2024

Download the report! List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Download the report! list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

Barokas

JULY 21, 2017

This means that the PR team needs to call BS when the client believes something is worthy of the NY Times when in reality it’s better suited for a blog. In the same vein, the client needs to be forthcoming about their expectations for PR – are we looking for lead gen, general awareness, app downloads or product inquiries?

Product Launch 74

Product Launch Sports Conference Strategy 74

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

JULY 6, 2016

For example, if most of your traffic is driven by your company blog, it’s best to make sure that channel owner has full faith in your plan and doesn’t see any objections before moving forward. It will also be promoting other channels’ promotions like press releases, blog posts, webinars, and videos.

Marketing 66

Marketing Product Launch Data Software 66

Barokas

JULY 21, 2017

This means that the PR team needs to call BS when the client believes something is worthy of the NY Times when in reality it’s better suited for a blog. In the same vein, the client needs to be forthcoming about their expectations for PR – are we looking for lead gen, general awareness, app downloads or product inquiries?

Product Launch 60

Product Launch Sports Conference Strategy 60

Beyond PR

AUGUST 18, 2016

Use visuals in a blog post, then share them on Instagram, feature them in a press release and thread them together for a video. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch.

Brand 40

Brand Branding Product Launch Guidelines 40

Shift Communications

AUGUST 23, 2016

Messaging is an involved activity deserving of its own blog post, but it is a key piece of the planning process. It’s imperative that everyone who is involved in the campaign, from the media relations team to as the product managers, are in alignment on the message to be conveyed.

Company 60

Company Analysis Healthcare Product Launch 60

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For more great tips download our free PR eBook by clicking the button below. Articles Blog tips Catriona Pollard CP Communications media release'

Writing 45

Writing Media eBook Survey 45

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Konnect Agency

NOVEMBER 7, 2019

Here are a few examples of influencer programs to get your wheels turning: In-Kind Partnerships: These are partnerships with influencers where you offer free product in exchange for a social media post like an Instagram story, Instagram post or a blog article. Pros: Perfect for a $0 budget. Call Your PR Firm More.

Instagram 60

Instagram Social Media Software Analytics 60

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Product launches. So what kind of news would they want? Top 10 lists.

Radio 68

Radio Media Newspapers Technology 68

PR 20/20

MAY 24, 2018

Contact downloaders. Blog subscribers. Industry / product partnerships or integrations. Established blog. In past hackathons, we’ve seen milestones like the following: Product announcements / launch. When defining audiences, consider the following: Website visitors. Tradeshow leads. Social followers.

Marketing 40

Marketing Comparison Internal International 40

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. Are there ways that we can re-optimize previous blog posts? So we start by thinking: What do we want to write?

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Download How to Drive Maximum Returns on Content Marketing with Effective Distribution for a tactical checklist that’ll help you earn media coverage with better content distribution.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. First off, I was thrilled to get my hands dirty in the real world of Chinese PR.

Pitching 36

Pitching Transportation Conference Report 36

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Beyond PR

AUGUST 4, 2016

Use the video option to tease upcoming product launches or company news. Pin a blog post with a quote graphic. We’ll collect your replies over the next few weeks and then select some of them to feature in a blog post on the Cision blog. Tag your location when taking photos out on the town.

Social Media 40

Social Media Pinterest Media Marketing 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 120

eBook Product Launch Software Internal 120