Presspage

FEBRUARY 10, 2020

Write a snappy email subject line that will grab attention, but stay away from clickbait. Instead of including a full press release, consider writing just a paragraph or two about why this story is right for their publication or website, and then offering an interesting spokesperson for an interview or invite the journalist to your event.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Beyond PR

AUGUST 18, 2016

Use visuals in a blog post, then share them on Instagram, feature them in a press release and thread them together for a video. Before you kick off your campaign, think through all the graphic requirements, including promotional elements so that you set design parameters and write copy with them in mind. . Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. So we start by thinking: What do we want to write? Are there ways that we can re-optimize previous blog posts?

Marketing 74

Marketing SEO Trade Shows Technology 74

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Download How to Drive Maximum Returns on Content Marketing with Effective Distribution for a tactical checklist that’ll help you earn media coverage with better content distribution.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. First off, I was thrilled to get my hands dirty in the real world of Chinese PR.

Pitching 36

Pitching Transportation Conference Report 36

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Use the video option to tease upcoming product launches or company news. Pin a blog post with a quote graphic. It is now on your newsfeed, timeline or pin board, just to name a few places. It’s photos, graphics, GIFs, memes and video.

Social Media 40

Social Media Pinterest Media Marketing 40