Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Blog about the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

MAY 23, 2018

Similar to trade journals, podcasts cover an array of niche subjects. The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. Don’t overlook blogs. Is your client still hesitant to embrace blogs? Blogs are easy to share.

Media Relations 135

Media Relations Publicity Media Blogging 135

Sword and the Script

MAY 11, 2019

In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs. If you want blogs, you don’t want press releases. How to Generate Media Referenceable B2B Customers with a Blog.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Want to deliver valuable content in 2016? Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Marketing leaders will get back in touch with their creative roots in 2023.”. ~ Russ Somers , CMO Lytho.

Marketing 196

Marketing Content Marketing Data Social Media 196

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

The Resolution Blog

JUNE 25, 2015

Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. It's perfect for working out topics and timings for content and blog posts and news stories. Want some inspiration on a creative way of using Google Adwords? Google Surveys. Google Alerts.

Google 120

Google Analytics SEO Comparison 120

Journalistics

NOVEMBER 20, 2014

She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. Consider starting a blog where you can write about topics that interest you (this can separate you from the pack of applicants when you’re trying to get your first job too). I’ll take it.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. Read more: Is Creativity a Skill or Talent? bring creative ideas and execute them?

Survey 104

Survey Marketing B2B Content Marketing 104

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. Part of the blog’s growth has come from stockpiling posts over the years.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Buzzstream

DECEMBER 15, 2021

However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. In fact, one of the ways we consider our Digital PR work at Root Digital is akin to investigative journalism. Are they reputable or questionable blogs or studies? A great idea gets your foot in the door.

Digital PR 83

Digital PR Data Survey Construction 83

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Vuelio named this blog the best PR and communications blog in 2019.

Government 103

Government Education Print Ethics 103

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. Press releases and blogs are known for building brand awareness. 92 percent focus on building new audiences. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

JULY 24, 2018

For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. In other words, they must choose between sending that well-researched blog post to the company email list or that demand generation email. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

PR Conversations

JANUARY 29, 2016

Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs! Cosmoblogawards. But you don’t need to have any PR experience to be part of this hyper-consumerist, online, promotional world.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

OCTOBER 3, 2017

How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. If you enjoyed this post, you might also like: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

FEBRUARY 6, 2020

Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design.

Marketing 74

Marketing Conference Content Marketing Agency 74

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

DECEMBER 17, 2020

This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back. This will force you to get creative with the sorts of terms you think your coverage will fall under. Now, it’s time to see the ‘value’ of these links from an SEO perspective.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. This is a topic that is near and dear to my heart, though. See you there!

Conference 66

Conference Measurement Tourism Twitter 66

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

SEPTEMBER 26, 2010

Why God did not create the universe , by Stephen Hawking and Leonard Mlodinow, from the Wall Street Journal (you may not be able to read this online if you don’t have a subscription). John Cleese’s talk at the 2009 Creativity World Forum on creativity. Thanks so much for stopping by WUL! Wanna Subscribe?

Measurement 40

Measurement Tourism Creativity Blogging 40

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. Louise (@louisevparker) May 7, 2021. Or has the world moved on?

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 97

Agency Trends Marketing Survey 97