Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” What do you think of the layout and navigation?

Internal 147

Internal International Tools Software 147

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Intrado was formerly known as West Corporation. billion PR software market.

Software 93

Software Banking Technology Data 93

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Narrative Science is the leader in Advanced Natural Language Generation for the enterprise. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. It’s free or corporate jargon. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. She writes like a human being–not a robotic corporate executive.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Originally known as West Corporation , the company entered the PR tech space when it acquired a $335 million PR tech business from Nasdaq , which included the press release distribution service GlobeNewswire in 2018. “The Content picks.

Software 159

Software Tools Print Technology 159

Sword and the Script

JANUARY 8, 2019

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. 1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Media references are hard for several reasons.

B2B 78

B2B Media eBook Interviews 78

Sword and the Script

JUNE 21, 2016

He wrote those words around 2010 or so and published his remarks on a blogging platform called Posterous. For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. Every corporate announcement looks the same and generally have these seven attributes.

Insurance 67

Insurance Insurance B2B Corporate 67

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. This is because the digital skillset in large corporate businesses is abysmal. Marketing automation can take it even further.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. Nobody is better at this than journalists.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. As president, she’ll lead the company’s operations and corporate strategy. Out of respect, yesterday, I did not publish. But I did watch, listen and read. And it seems brands are rushing to weigh in. My instinct? in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Blog visitors might leave a nasty comment. What is the ROI of social? What if we get sued? Who will own this?

Marketing 87

Marketing Resources Technology Internal 87

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? ” I was ordered to do so and ended up writing a memo to the agency CEO stating my objections of why I thought it was wrong. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. It was not received well.

Ethics 72

Ethics Agency Journalism Corporate 72

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. I came across writing that was properly researched, tested and presented. Core concepts in our forces-for-good canon. communicative managers.

Employee 103

Employee Communications Internal International 103

Cision

JUNE 8, 2015

” Christine Gallagher Kearney of DePaul University Office of Public Relations writes that integrating social media into risk and crisis planning and incorporating social into drills and practice is paramount for communication professionals. This is particularly evident at scale, but is true for enterprises of any size.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Sword and the Script

FEBRUARY 4, 2020

It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Liesa Opitz provides several use cases for the tool on the Talkwalker blog , including this one for the auto industry (see screenshot below). 9) OnePitch analyzes 1,000 pitches for trends.

Software 104

Software Analysis Data Tools 104

Mindful Marketing

JANUARY 31, 2017

Caldwell, director, Corporate Ink hopes that this renewed interest in fact-checking sparks more in-depth reporting, saying “I think there are a couple of things happening on the journalism front that are almost competing narratives. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The Associated Press is already using AI to write earnings stories.

Publicity 85

Publicity Training Technology Data 85

Waxing UnLyrical

JULY 13, 2016

Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. And how do I know that? Perhaps more importantly, the measurements I use directly align with the business goals of my company.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Nytimes.com has the same number of unique visitors as the front page. Then there’s broadcast.

Measurement 52

Measurement How To System Comparison 52

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. “Who would want to do that?” Yet here we are.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. 4) West Corporation rebrands as Intrado…but who was West? 6) Picks from the PR tech vendor blogs .

Marketing 64

Marketing Pitching Corporate Tools 64

Flatiron Communications

MARCH 10, 2015

Yet today we’re seeing a new and much more pernicious trend wherein individuals, sovereign states and non-state actors, under the false guise of a journalistic enterprise, purposely hack the news for their own aggrandizement. John Borthwick, CEO/co-founder, betaworks (via YouTube).

Chemicals 28

Chemicals Survey Enterprise Twitter 28

PR Conversations

SEPTEMBER 22, 2015

Despite the relativity scarcity of men holding Italian PR positions in general, this does not make it easier for females to climb to the highest positions on the corporate ladder. However, most often the person leading the corporate communications department is male. Many women are trusted with responsibilities in media relations.

Interviews 40

Interviews Enterprise Corporate Internal 40

Bad Pitch Blog

AUGUST 1, 2008

Baker was one of the first reporters to blog (see him on Blogspotting.net ). Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. The blog ("but of course") on all things "Numerati" is theNumerati.net.

Journalism 40

Journalism Report Twitter Enterprise 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Our blog, The Content Strategist, gets hundreds of thousands of unique visitors each month. Great content has the power to do that.

B2B 145

B2B Trends Video Course 145

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). Soon, many private networks merged, commercial servers linked in, and enterprise-level technology hooked upsetting the path for the internet as we know it today. style vs substance.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

OCTOBER 15, 2021

Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Our blog, The Content Strategist, gets hundreds of thousands of unique visitors each month.

B2B 85

B2B Content Marketing Trends Marketing 85