Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. Give back however you can, personally, professionally, corporately. Hope we’re all OK on that?

Creativity 116

Creativity Employee Newspapers Crisis 116

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. I blogged about it earlier this year. Good story. Great, model employee. Driving traffic to the web site.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

FEBRUARY 13, 2018

He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your PR firm bring big creative ideas and execute on them? Photo credit: Pixabay ( CC0 1.0 ).

Writing 60

Writing Blogging Content Marketing Web 60

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. To that end, here are a few creative PR ideas to help the recruiting shop out. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 2) Think creatively: guerilla recruiting tactics.

Resources 77

Resources Creativity Publicity Local 77

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

PRSay

AUGUST 8, 2023

Ivan Pollard, who leads the Marketing & Communications Center at The Conference Board, said artificial intelligence technology “will transform the workflow in all areas of the marketing and corporate communications disciplines.” He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

Study 78

Study Communications Conference Survey 78

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. You posted full blog posts on the main blog index page. Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Barokas

SEPTEMBER 28, 2017

That’s why we’re proud to announce Thrive, our new corporate wellness program. Studies show being diligent about your breaks not only increases focus but spurs creativity and productivity as well. The post BPR Thrives: Introducing our Corporate Wellness Program appeared first on Barokas Public Relations. Erin and Celeste.

Corporate 68

Corporate Employee Groups Resources 68

Doctor Spin

FEBRUARY 15, 2024

Please support my PR blog by sharing it with other communication professionals. PR Resource: Corporate Cringe Spin Academy | Online PR Courses Corporate Cringe (Examples) Many corporate texts are written in poor taste. Here are some typical examples of corporate cringe: Over-exaggeration. Implausible claims.

Communications 52

Communications eBook System Corporate 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

The Proactive Report

DECEMBER 2, 2022

Look at what happened with the Corporate Memphis design trend a few years ago. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post. It’s no longer in vogue to grab stock images off the web and use it to accompany your content.

Trends 147

Trends Instagram Creativity Small Business 147

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. To learn more about how MMM works and if it might be worth exploring, watch for our second blog on the topic.

Media 243

Media Analysis Measurement Advertising 243

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. By the end of its third year, that blog was: earning 20,000 visitors a month. And that blog just deteriorated.

B2B 106

B2B Leadership Marketing Blogging 106

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

MARCH 28, 2017

In others, such interviews are prohibited by a client’s corporate policy in order to prevent the appearance of one brand endorsing another. A simple way to do this is to request an interview for a corporate blog. The operative phrases here is interview for a blog post – not a media interview. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. To learn more about how MMM works and if it might be worth exploring, watch for our second blog on the topic.

Media 221

Media Analysis Measurement Advertising 221

5W PR

AUGUST 14, 2023

This misconception undermines the strategic thinking, creativity, and specialized skills required for successful career opportunities in public relations. PR is only necessary for large corporations or celebrities Some people believe that PR is only necessary for large corporations or high-profile individuals.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle. Have easy access to a content library of pre-approved commentary from company spokespersons, compiled pitches, data reports and, if applicable, company blogs. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

Cision

DECEMBER 8, 2017

Editor’s Note: This post originally appeared on the MultiVu blog “Beyond Broadcast” — [link]. Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. That leaves the bulk of the work to creative expression. We had to dig.

Video 189

Video Creativity Conference Education 189

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Making morality an advertising priority alongside creativity is “ Mindful Marketing.”

Advertising 87

Advertising Advertising Ethics Fashion 87

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. On TikTok in particular, more consumer-focused brands have a fantastic opportunity to appear less corporate and more engaged with their audience. Get in contact today to find out how we could help.

Social Media 118

Social Media Video Marketing Media 118

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Corporate Communication as a Discipline. Building trust and credibility is another crucial objective of public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 99

Media Nonprofit Pitching Analytics 99

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Cision

MAY 26, 2017

Blog about it. In addition to the media exposure you will likely gain from supporting a chosen cause, be sure to thoroughly blog about everything you do to help the cause. Blogging is a great way to show how invested you are in the cause. Blogging is a great way to show how invested you are in the cause.

Blogging 150

Blogging Community Retail Consumer 150

MaccaPR

JANUARY 8, 2021

Corporate Blogs Are Making a Comeback – Big Time. Arik agreed on the power of corporate blogs, citing a University of Massachusetts survey of Fortune 500 companies that revealed that use of corporate blogs skyrocketed to 77% in 2020. He pointed admiringly at Walmart’s corporate blog.

Social Media 62

Social Media Trends Marketing Viral 62

Mindful Marketing

APRIL 1, 2024

First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. ” Subscribe to Mindful Matters blog. But by naming the new entry “ Gatorade Water ,” has the company gone to the well once too often? Learn more about the Mindful Matrix. Check out Mindful Marketing Ads and Vote your Mind!

Brand 85

Brand Branding Sports Chemicals 85