Contently - Strategy

MAY 8, 2019

Now, marketing and sales are supposed to collaborate and complement each other like Holmes and Watson. Marketing builds awareness (Watson even blogs in the BBC reboot) and gathers intel, then sales takes over to close the case. Some marketers create a lot of great content but don’t always communicate that to sellers.

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Sword and the Script

FEBRUARY 6, 2024

There are caveats to this of course, and a well-run company blog is a good example. If you look at companies that have made a name for themselves, in part, by blogging – HubSpot or Zappier – these companies are all in. Everyone knows HubSpot but Zappier seems to be crushing it with a PLG tie-in to their blog. See our services.

B2B 93

B2B eBook Engineering Blogging 93

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Content Marketing World. Dates: October 13 – 16, 2020. Location: Cleveland, OH.

Conference 329

Conference Marketing Case Study Measurement 329

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. I would almost under-invest in technology.

Technology 84

Technology Social Media Tools Trends 84

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Suppose we wanted to blog about coffee, but were unsure what to write about?

Blogging 60

Blogging Conference Content Marketing Writing 60

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Bulk Blog Topic Generation. Suppose we wanted to blog about coffee, but were unsure what to write about?

Blogging 60

Blogging Conference Content Marketing Writing 60

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling! But fear not, a solution is near by!

Brand 78

Brand Branding Storytelling Software 78

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 99

Interviews Publicity Technology Social Media 99

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 95

Internal International Communications Employee 95

Flack's Revenge

SEPTEMBER 1, 2021

So why have a blog with “revenge” in the name if I can’t get me some? Or at least blog a strongly worded rebuttal. She wanted my thoughts, and is probably sorry that she asked, because I chided her and gave reading assignments from my blog (like this post and this one ). Is the Press Release Truly Dead?

Writing 177

Writing Pitching Report Industry 177

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. What Is AI for Content Marketing?

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. That’s why the psychology of more is the theme for this week’s Unscripted Marketing links (UML). Also see: The Shocking Beef about Feeding the Content Monster .

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI will impact the role of PR and content marketing professionals.

Case Study 170

Case Study Engineering Measurement Big Data 170

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. If you’re looking to expand your content, you’re in the right place. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 80

Case Study Study Brand Branding 80

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

DECEMBER 17, 2018

Author Intelligence helps PR, communication, and content marketing teams understand how to connect with those authors in the most meaningful way by providing a detailed profile of each author, including their publication activity, social amplification, and social sentiment.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

JULY 31, 2018

2) To buy a technology that’s hard to replicate or take too long. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A.

Publicity 60

Publicity Software Government Content Marketing 60

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But what actually happens to the article when it goes live?

Data 159

Data Media Software Viral 159

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. The combination of GPT-3 and audio and video transcription software such as Otter.ai It can also use machine learning to summarise text.

Publicity 98

Publicity Wikipedia Marketing Training 98

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

PR 20/20

NOVEMBER 30, 2022

What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?

Marketing 52

Marketing Technology Internal International 52

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

OCTOBER 29, 2020

SEMrush executive explains the deal with Prowly; describes the union between PR and SEO and when and why a link can be better than a mention Recently an SEO vendor made a move into the PR space when SEMrush acquired the PR technology vendor, Prowly. Did SEMrush look at other PR software tools as potential acquisition targets?

SEO 66

SEO Strategy Software Digital PR 66

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. April 20 - 22, 2020 | San Diego, CA. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. Production: Creating intelligent content.

Tools 71

Tools Marketing Enterprise Software 71

PR 20/20

SEPTEMBER 29, 2020

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Early posts on Marketing AI Institute’s blog. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 155

Blogging B2B Software SEO 155

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Polaris

DECEMBER 18, 2014

In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) Marketing Audibles for Audio Search. 3) Big Business is Where Good Software Goes to Die.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

Rock the Status Quo

MAY 4, 2015

Why do I write about backlink pitches in a PR blog? Because journalists complain about the quality of a pitch and attribute it to lazy PR pros when it isn’t actually coming from a PR professional ( not that we don’t screw up, too ), and PR pros scorn pitches on their client blogs mentioning money or compensation.

SEO 100

SEO Pitching Small Business Agency 100

Sword and the Script

APRIL 2, 2019

The implications of in-housing for a firm – law, PR, marketing or otherwise – are this: you not just competing against rival firms for business – you are competing against rival firms and your clients for business. The Role of Technology on the Legal Market. But that’s a talent supply issue for a different blog post.

Agency 93

Agency Trends Marketing Survey 93

Critical Mention

APRIL 2, 2019

This free tool identifies what software your competitors are using. Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. Wappalyzer. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74