Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 121

Trade Shows Content Marketing Conference Marketing 121

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. So where do consumers place their trust?

Journalism 120

Journalism Strategy Brand Branding 120

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). You simply enter a certain topic and you get an overview of all the influencers that have published articles about the topic.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

FEBRUARY 6, 2018

A friend of mine was telling me about a political news story last year. It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Onclusive

AUGUST 13, 2015

Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”

Journalism 150

Journalism Brand Branding Energy 150

Sword and the Script

DECEMBER 30, 2017

I had been gone for a total of about 18 months. The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Not long after that I started this blog and began writing.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Remote PR Jobs

SEPTEMBER 25, 2023

Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. You may not hear about it all that much, but most brands are building backlink profiles and improving their search rankings in Google, Bing, Yahoo or DuckDuckGo. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

FEBRUARY 16, 2021

57% are neutral about trust in NGOs. 53% are neutral about trust in trust government; and. 51% are neutral about trust in trust media. It’s not about you, your company or products. It’s about your audience. Keep your content marketing separate and distinct. emphasis mine ]. Put your audience first.

Government 140

Government Survey Ethics Media 140

Onclusive

DECEMBER 6, 2019

A tech conference, music festival, and start-up showcase rolled into one, SXSW is the place for innovative marketers to learn the latest trends and hear from the big names breaking onto the scene. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. .

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ). billion by 2024.”.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

JULY 27, 2021

Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same. These are veteran communicators too – about 88% of respondents have 11 or more years of experience as a professional communicator. Need help with marketing or PR?

Media Relations 173

Media Relations Media Pitching Survey 173

Cision

OCTOBER 4, 2017

To understand the impact of multimedia, we must acknowledge the fact that content is everywhere and there is no way to escape it. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

JUNE 9, 2020

The question is, what do you, as a professional communicator, do about it? In a free online course about media relations for Muck Rack , Michael Smart invokes the 80/20 rule: Spend 80% of your time on the 20% of reporters you really have a shot with. If media relations is hard, so too is journalism and reporting.

Media Relations 112

Media Relations Media Survey Pitching 112

Critical Mention

JANUARY 22, 2019

What I did from my bedroom with my neighborhood newsletter is exactly what drew me—decades later—to Marketing: It’s all about telling a story that connects with an audience. In that way, Marketing hasn’t changed at all. But Marketing fundamentals remain constant. I wrote about that here. Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. So why might CMOs still undervalue the potential impact of content efforts? Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey 96

Survey Industry Leadership Study 96

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

AUGUST 17, 2019

The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

Cision

JULY 25, 2017

So how do you go about getting quality backlinks and improving your brand’s SEO the right way? For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Seth’s Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 4) Emphasis on professional journalism. PR should be taking a close look at the content that’s trending.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JULY 10, 2018

How about some commentary on X topic from X executive he asked? Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” The PR Opportunity for Brands as Publishers Tinker with Journalism. How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 75

Media Relations Media Content Marketing Corporate 75

The Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger. Learn about it! source: Wall Street Journal).

Guidelines 168

Guidelines Training Employee Social Media 168

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Want to produce content that gets noticed and drives results? 6) You can’t buy loyalty.

Media 120

Media Storytelling Content Marketing Journalism 120

Sword and the Script

MARCH 27, 2018

About one third (32%) said it’s about the same and 14% are unsure. A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. The media loves stories about the risks of losing, actually losing and tigers. Just 3% said it’s getting easier. “It

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 9) The purpose of marketing metrics.

Survey 104

Survey Marketing B2B Content Marketing 104