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Content Marketing and SEO: How to Craft the Best PR Campaigns

B2B PR Sense

But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign?

15 crucial content marketing resources and tools

PR Daily

Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets. Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you.

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How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.

How many blog posts should you publish?

PR Daily

Your content strategy can deliver big returns, but only with the proper investment. There’s no universal magic number of blog posts that every organization should create per month in order to see results. Here’s what you need in place: Blog guidelines.

How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Level 1: A small, committed content team.

How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months.

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5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Blog Posts (All Lengths & Types).

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. Common ones include: Blogs.

The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. The mistakes that cause content to crash and burn. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. Handpicked Related Content.

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How to Get the Most Out of Your B2B Content Marketing Strategy

B2B PR Sense

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. Create a Content Management Strategy.

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Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Are you wearing yourself out trying to publish new content every day? The post Infographic: 7 common blog errors to avoid appeared first on PR Daily.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

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3 ways to drive better SEO results for any website

PR Daily

It all goes back to content creation. That’s where great content and a solid SEO strategy come into play. It’s time to dust off your website and ask yourself, “Is it serving our intended audience and is it a good platform for our content?” 5 tips for improving website SEO.

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How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well.

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The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? That’s why we’ve created this ultimate checklist to get your B2B content marketing on track. This checklist has been designed to help you prioritize your content creation, come up with content ideas, and grow your audience over time.

How to Secure Your SEO and Content Marketing Sweet Spot

Stern + Associates

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group. Content Marketing Digital Marketing content content marketing search engine optimization SEO target audience

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How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. Why, through content, of course. Content marketing vs. public relations.

12 content marketing secrets from the pros

PR Daily

A recent survey by the Custom Content Council. pegged the amount of money spent by businesses on production and distribution of custom content at nearly $44 billion. This includes print, Web, email, video and other types of content. Commit to blogging.

How to Boost the Wow Factor of Your B2B Content Marketing with Visuals

B2B PR Sense

B2B content marketing without visual content has become the ignored stepchild of content marketing. Here's the takeaway: In a content-flooded world, you won't stand out without engaging visuals. Do you hold back from investing in visual content for fear of complicated programs and a large investment? Visual content creation is easier -- and more essential -- than ever before. Why You Need to Leverage Visuals in Your B2B Content Marketing.

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Infographic: 21 writing tips to add juice to your content

PR Daily

Brand managers keep churning out content seeking better SEO and more sales leads, but lackluster efforts will produce meager results. Your blog serves a crucial purpose for your organization. However, your content must be easy to navigate, consume and share.

Infographic: Why content marketing is a must for your small business

PR Daily

Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. If you can pump out content that’s substantive, entertaining, helpful and timeless, however, you can expect “higher conversion rates and increased brand recall.”.

5 tips for successful content marketing on a budget

PR Daily

Just create amazing content.”. Related: How Much Should You Invest in Content Marketing? But, the truth is, even if you know what you’re doing , content marketing can be a daunting task. Identify the most effective content type for your business.

How to thrive in content marketing

PR Daily

You probably already know how important it is to incorporate content into your marketing strategy. What you might not know is how to get started, or how you’ll put out good content day after day. Here’s how: Assemble a content team. Diversify your content.

4 ways to improve content marketing efforts

PR Daily

Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. The four steps below will help keep you on your game when it comes to content marketing: 1. Use data to drive content marketing.

Infographic: How to create content that produces results

PR Daily

Your content marketing efforts aren’t just an exercise. You want your content to do something. Maybe you want your blog post to bring more traffic to your website. This infographic from Spiralytics offers tips for creating content that serves a clear purpose.

Are You Harming Your B2B PR with These 8 Deadly SEO Mistakes?

B2B PR Sense

So how do you stand out from the crowd and go from SEO wannabe to SEO master? SEO errors you can make. This, combined with your growing knowledge of SEO, will help win you a prime spot on any search results page. And it's another SEO tactic many ignore.

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The top content-marketing trends of 2016

PR Daily

If you’re still in planning mode for 2016, chances are content marketing is a big part of the conversations you’re having. As you move through the planning process, it’ll be good to come in equipped with the latest tips, trends and priorities for content marketing.

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How Content Marketing and Link Building Fit Together (Infographic)

PR 20/20

Matt is a seasoned blogger and entrepreneur, with a decade of experience in the online world of blogging, SEO, and marketing. While some people like to interchange the two terms, link building and content marketing are very different from one another. Content SEO

12 ways to polish and elevate your content marketing efforts

PR Daily

Are you tired of producing mediocre, half-hearted content marketing? Here are 12 ways to up your content marketing game: 1. Content Marketing Institute offers a free subscription to its magazine. Listen to content marketing webinars.

5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. Content marketing often lacks a plan, or any type of a strategy behind it.

Infographic: How to create content that will last

PR Daily

It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Crafting a post that takes off organically and remains relevant for years is a content creator’s dream.

94 helpful, handy content marketing resources

PR Daily

Content creation is one of the biggest challenges marketers face today. 10-11 in New York City for our Writing & Content Creation Conference ]. Try this slew of handy tools (separated by category, for your convenience) to get more bang from your content marketing bucks.

My Top Do’s & Don’ts For Pitching & Writing Guest Blog Posts

Rock the Status Quo

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. I landed a new digital agency client for strategic work in repackaging what they package, sell and deliver to their clients as they change from link-building services to content marketing – so my mind has been tackling some of their major issues in preparation for launching work. THE DO’S Think like a publisher, not a marketer.

Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

How will you make your marketing program even savvier in 2019? For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites.

Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links

Sword and the Script

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 This is because content marketing is about publishing and building an audience you own, rather than rent. The Blogging Gutenberg .

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help. Your content is like a flame. So too with you content.

3 ways content marketers can sweep customers off their feet

PR Daily

Valentine’s Day is the first major consumer holiday of the year, making for a great opportunity for organizations to share the love and capitalize on romance-driven content marketing. Personalized content can produce excellent audience follow through. the firm’s blog.

Owned Media: How to Create the Best Content

B2B PR Sense

Owned content, or media, is a crucial part of a well-rounded strategy. Quite simply, this is content where you're in complete control. Owned content includes: Blog posts. Infographics. Plus, owned content often acts as a bridge to other forms of media.

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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. Content marketers never make content for content’s sake.

How PR pros can conquer SEO strategies in 2018

PR Daily

MyTasker’s infographic outlines several useful tactics to get more buzz for your brand on search engines and elsewhere online: 1. Once your website is up to snuff, evaluate your content marketing efforts , too. Create outstanding content. Repurpose content.

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