Sword and the Script

JUNE 9, 2020

Internal sharing pulls double duty: When the next catastrophe hits, and the leadership takes out the budget hatchet , again, they don’t want to cut yours because they understand the outsized-value you deliver to the business. That’s what content marketing is all about. Too many confuse content marketing with marketing content.

Media Relations 111

Media Relations Media Survey Pitching 111

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. Then, download the Moz toolbar (if you don’t already have it) and turn it on. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. Influencer Marketing. digital) and ‘dot-photos’ (.photos) photos) to name a few.

Trends 120

Trends Leadership Small Business Analytics 120

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. If a last minute marketing request comes in (for instance, this senior marketing manager asking Alexa to contribute to a blog post), expectations may need to be set and a middle ground found. Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out.

Writing 100

Writing Blogging Newspapers Travel 100

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Multimedia can be seamlessly embedded into press releases, blogs and webpages to help companies provide an immersive and information-rich experience for media, investors, customers and other influencers.

Video 117

Video Communications Strategy Product Launch 117

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” What role has content marketing played for you at LiveIntent?

Brand 71

Brand Branding Marketing Facebook 71

PR 20/20

MAY 22, 2018

That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. Lazy thinking is thought leadership. Freedom is slavery.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

PR 20/20

NOVEMBER 20, 2018

You can download the hackathon worksheet templates (Excel file) to start working on your own. If you’re not familiar with the concept, read The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing for more details. Ready to host a Marketing Growth Hackathon?

Strategy 62

Strategy Marketing Internal International 62

Beyond PR

NOVEMBER 17, 2016

Content marketing is no longer optional for your brand. As a massively effective strategy, with conversion rates that are six times higher than and driving three times as many leads as traditional marketing, it’s no secret that your brand should be using content marketing. But not all content is created equal.

Content Marketing 40

Content Marketing Writing Tools Leadership 40

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social?

B2B 81

B2B Social Media Company Marketing 81

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Hook them before telling them how your content will help.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

MAY 1, 2018

Don’t miss these related posts: Where and How B2B Marketing Generates Leads it Likes [Study]. 3 Studies that Challenge Marketing Assumptions [UML]. B2B Customers Want Thought Leadership. Trust is both a flywheel in marketing and key point of differentiation. It’s a bit like Newton’s First Law of Motion. Talk to Us !

B2B 62

B2B Marketing Survey Study 62

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

JUNE 11, 2019

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. The Case Against Gated Content.

B2B 120

B2B Mobile Content Marketing SEO 120

Sword and the Script

NOVEMBER 30, 2021

Most participants hold leadership titles and are “directly responsible for making purchase decisions of $10,000 or more.”. Not content marketing. This reminds me of a 2020 report by Spiceworks that found about half of B2B technology prospects require 11 or more pieces of content. B2B sales cycles are getting longer.

B2B 100

B2B Trade Shows Survey Study 100

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. Top tactics in PR and comms.

Survey 119

Survey Measurement Public Affairs Storytelling 119

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

MARCH 17, 2016

Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. Before you begin creating content, you’ll need to identify your content’s purpose and research your target customer to learn their preferences and informational needs.

Marketing 40

Marketing Small Business Web Nonprofit 40

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? They’re definitely a proven component of a smart marketing strategy, but are they right for your brand?

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Beyond PR

NOVEMBER 15, 2016

We have all heard this piece of advice before: Include multimedia as part of your content marketing strategy to increase visibility. It is true that multimedia content draws more attention to your message, helping it to perform better. Selecting content that resonates with your target audience is key.

Case Study 40

Case Study Mobile Local Content Marketing 40

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. Such are the risks of blogging and email. Very painful.

Writing 114

Writing Social Media SEO Blogging 114

Beyond PR

APRIL 19, 2016

Thought Leadership Content: Beyond promoting blog posts, white papers, and other content marketing pieces over social media, you also need to look at how the content itself enables social sharing.

Social Media 40

Social Media Marketing Media Nonprofit 40

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Sword and the Script

FEBRUARY 21, 2017

> Senior leadership thinks of marketing as a service bureau. > > Sales owns the executive ears or has a seat at the executive table but marketing does not, or vice versa. > > Marketing is hyper-focused on activities over results, a dashboard scorecard over pipeline, and quantity over quality. . >Finance

Marketing 64

Marketing System Data Tools 64

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78