Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. Blogs, videos, podcasts, social media posts - each medium requires a unique strategy.

Analytics 78

Analytics Digital PR Storytelling Local 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Onclusive

MARCH 8, 2018

However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular.

Strategy 258

Strategy Trade Shows Case Study Course 258

MaccaPR

MARCH 2, 2017

To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. They recommend the use of infographics for blog posts, case studies, which struck as an interesting possibility and other marketing content. It’s not a perfect measure, but it’s a solid educated guess. So, what does that mean?

Infographics 70

Infographics Data Case Study Content Marketing 70

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

FEBRUARY 23, 2016

Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Yes, it describes what PR professionals do, but it also encompasses such a vast landscape that it’s hard to know what “storytelling” means anymore.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. What courses does/did your school’s PR major offer?

Education 150

Education Training Course Social Media 150

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. But blog publishing shouldn’t be a random act that is done here and there when an idea hits you.

Marketing 52

Marketing Technology Internal International 52

prTini

SEPTEMBER 19, 2014

3 Social Media Measurement Tips to Improve Click-Through Rates. 5 Brands Using Data To Generate Blog Content. The Power of Social Storytelling. Want more PR case studies delivered directly to your inbox? Budweiser Wants You to Buy a Facebook Friend a Real Beer. Pay to Play – The End of Free Social Marketing?

Tools 50

Tools Wikipedia Case Study Marketing 50

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Marketing predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular.

Strategy 74

Strategy Trade Shows Case Study Course 74

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Engagement with news brands online is messy and tricky to measure. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Effective storytelling improves valuations. PR measurement. PR measurement.

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JANUARY 2, 2019

If so, create a compelling case study about your own work. If not, come handy with case studies from competitors. Here’s a handy flipbook of over 30 case studies to get you started. Set goals and KPIs and measurement framework. The fear of falling behind is a fantastic motivator.

Case Study 110

Case Study Content Marketing Strategy Facebook 110