Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Rock the Status Quo

JUNE 14, 2015

Let’s try an experiment… Click the > button on the playlist below, then pop back up and read this blog post while it plays. Sensory branding is an emerging marketing tactic that helps create emotion using more than just one sense – it creates an emotional reaction that is linked to that brand.

Blogging 100

Blogging eBook Advertising Advertising 100

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. 3 ways your brand can level up its SEO strategy. The biggest mistake brands make with SEO?

SEO 144

SEO Strategy Brand Branding 144

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. Elevate your Pitch Game.

Marketing 89

Marketing eBook Pitching Radio 89

Communications Conversations

MARCH 8, 2019

One approach companies have long struggled with since the dawn of social media marketing is the simple concept of giving content, information and data away–for free. You have some agencies, like Top Rank Marketing, for example, who clearly believe in the power of giving it away. I see this in our own profession all the time.

eBook 102

eBook LinkedIn Brand Branding 102

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

DECEMBER 14, 2022

And for a long time, marketing has been one of these impossible investments. What about the blog posts we published? But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Blog articles. Ebook or manual. Topic clusters.

Measurement 52

Measurement Marketing Analytics Enterprise 52

Doctor Spin

JANUARY 2, 2024

This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. link] Learn more: The Magical PR Strategy Question Subscribe and get a free ebook on how to get better PR ideas. Know your brand audience.

Strategy 52

Strategy eBook Journalism Resources 52

PR 20/20

APRIL 29, 2023

HubSpot’s lifecycle stages help you to categorize your contacts and companies based on where they are in your marketing and sales processes. Continue reading for ways to leverage lifecycle stages to improve your marketing and recruitment efforts. With the right strategy, lifecycle stages can also be used to generate more members.

eBook 84

eBook How To Examples Groups 84

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Let’s talk about why video is so effective and how to make it work for your brand. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

Critical Mention

JULY 31, 2019

Increasingly, organizations are integrating their PR and marketing departments. Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing has typically owned SEO inside organizations, but PR can play a significant role.

Marketing 68

Marketing SEO Guidelines eBook 68

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Humanizing your brand is essential to its success.

Marketing 75

Marketing eBook Case Study Measurement 75

PR for Anyone

NOVEMBER 2, 2021

Put in a header photo that is aligned with your brand. It’s off-brand and you will confuse people. Don’t use a picture with your kids (unless your branding is “The Family Realtor”). The “Featured” section is a great place to put videos, pdfs, or eBooks about what you do. If you sell luxury homes, put that type of image.

LinkedIn 130

LinkedIn Real Estate How To eBook 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Also, comments on industry-related blogs can also provide ideas for your content. Your Prospects. Your Customers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Doctor Spin

MARCH 1, 2024

Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block.

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

JANUARY 9, 2023

Today’s customer wants to be informed before making a purchase decision and look to brands that offer the right resources to match their needs. By providing the right resources at the right time, your brand is establishing trust with potential customers (even if you haven’t spoken to them yet!). Subscribe for more marketing insights.

Comparison 87

Comparison Resources eBook Case Study 87

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Humanizing your brand is essential to its success.

Marketing 68

Marketing eBook Case Study Measurement 68

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

5W PR

DECEMBER 22, 2020

Marketers who flocked to content upgrades soon discovered that it turned off a lot of consumers because everyone was using it. Many marketers still rely on three major lead magnets. The first is an offer of a free eBook. Once valuable, they’re more like blogs today and have fallen largely out of favor.

eBook 88

eBook Consumer Blogging Study 88

PR 20/20

NOVEMBER 16, 2022

According to HubSpot , a landing page is a specific page on your website where you collect a visitor's contact information in exchange for a resource, like an ebook or guide. You can think of a landing page as the catcher in a baseball game—it’s there to catch the traffic your marketing team is pitching to your targeted audiences.

eBook 69

eBook Tools B2B Examples 69

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. Humanizing your brand is essential to its success.

Marketing 60

Marketing eBook Case Study Measurement 60

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. As a communicator, you relied on impressions metrics, like how many articles were written about your brand or overall readership of those publications. For additional details, graphs, and insights on utilizing PR attribution in your business, download our eBook today.

Tools 170

Tools eBook System Data 170

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: What are your day-to-day responsibilities as VP of Marketing at CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Thought leadership, including PR, is a key strategy for building trust in global markets, leading to new products, market expansion, and company profits.” Please support my blog by sharing it with other PR- and communication professionals.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cobblestone pieces might be a short video or image from your press release, or a blog post incorporating quotes, etc.

How To 100

How To eBook Content Marketing Social Media 100

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant.

SEO 52

SEO Google Engineering eBook 52

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event.

Marketing 60

Marketing Conference Software B2B 60

PR Fuel

JULY 16, 2017

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. How To Guides also work well when combined for an eBook.

eBook 68

eBook Video YouTube SEO 68

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Offer useful information and insights. Gather intelligence. It’s all about video. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Also, comments on industry-related blogs can also provide ideas for your content. Your Prospects. Your Customers.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Presspage

APRIL 1, 2019

PR is all about situating your brand within the bigger picture. Obviously, every brand is different, but there are some common components shared by all successful PR strategies. If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Assessing the situation. Setting up goals and objectives.

eBook 60

eBook How To Measurement SEO 60