Cision

MAY 26, 2017

In fact, 70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands across the board. Blog about it. Blogging is a great way to show how invested you are in the cause.

Blogging 150

Blogging Community Retail Consumer 150

Stephen Waddington

MAY 16, 2017

This is my motivation for blogging but it doesn’t suit everyone. Increasingly influencers demand a fee for working with an organisation or brand. It puts public relations on a collision course with marketing disciplines. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites.

Publicity 119

Publicity Customer Service Community Internal 119

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height.

Marketing 60

Marketing Study Survey Content Marketing 60

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. The users then get notified about price changes, sales or brand news.

Trends 59

Trends How To Retail Google 59

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog.

Marketing 60

Marketing B2B Local Customer Service 60

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. A few weeks ago, Contently head of marketing Joe Lazauskas explained why it’s crucial to make the case for content marketing during uncertain times.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

Flatiron Communications

JANUARY 14, 2015

At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. The brands compensate these “journalist” upstarts to produce and share sponsored content, i.e., a new kind of third-party endorsement. The Flack Content Marketing JOurnalism Media PR social media'

Media 28

Media Journalism Social Media Mobile 28

Norton's Notes

MAY 13, 2015

Six years ago, I would have said I specialise in healthcare and B2B, too; however after almost six years working as an independent consultant, I’ve had a chance to work with a number of big retail companies (Walmart, Sleep Number, Walgreens, Sleep Number), so that would probably be an area of focus for me as well. 8 am: Coffee/reading.

Interviews 28

Interviews SEO Blogging Writing 28

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Best Practices For PR Content. Set content marketing goals. Develop a sound content strategy.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. Retailers lead, the regulated follow.

Social Media 117

Social Media Study Blogging Company 117

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. can all be labeled as PR activity.

SEO 229

SEO Social Media Tools Google 229

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business. The goals and metrics will follow.

Strategy 108

Strategy How To Content Marketing Analysis 108

Buzzstream

JUNE 20, 2018

For the purposes of this blog post I examined the incoming links to the 6 top sites. I looked at the first 300 of these links to see what our network was linking to and found the following: Branded links, or links directly to the homepage, made up a bulk of these links at 29.14%. How it Could Work for Other Brands.

Case Study 70

Case Study Retail Examples Community 70

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful.

Strategy 120

Strategy Infographics Content Marketing Study 120

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

MaccaPR

NOVEMBER 10, 2015

For example, Southwest Airlines has generated great success with its humorous blog “ Nuts about Southwest , ” which includes videos of a “Live at 35(000) feet” concert and posts about songs written on cocktail napkins during a flight to Nashville. Bring Your Content Into Real Life. social + content marketing).

Marketing 48

Marketing Social Media Video Mobile 48

Prohibition

FEBRUARY 27, 2020

Influencer marketing has taken the world of social media by storm. Almost every brand now has a dedicated section within their marketing strategy for influencers and it’s not surprising why. Em is an award-winning influencer whose feed contains a mixture of fashion, travel and beauty content. Check your emails!

Fashion 96

Fashion Instagram Travel Marketing 96