The Best PR & Content Marketing Conferences to Attend in 2018

AirPR

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC).

5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Blog Posts (All Lengths & Types).

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

What Goes in a Content Marketing Plan

ReimaginePR

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Brand Story.

How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months.

The 5 Stages of Content Marketing Grief

Sword and the Script

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. The next time you write marketing copy: Use “you” instead of “we”.

5 Problems the Right Content Marketing Tools Can Solve

Cision

All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Here are five problems you can solve using the right content marketing tools: Want more tips & tools for content marketing?

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing.

Blogging trends for content marketers

PR Daily

Blogging for business has gone from perceived trend to a valuable business tool that helps achieve real marketing objectives. How are bloggers approaching their work in this age of content marketing—and how do marketers’ efforts compare?

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. 2) You don’t treat content marketing is its own channel.

B2B 86

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Want to deliver valuable content in 2016? Episodic Content . Influencer Marketing . Visual Content .

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Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us.

Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

For some, the term content marketing seemed to come out of nowhere – and with such urgency. While it’s not new , this perception has created a lot of confusion among lawyers and legal marketers, and in the broad legal space, over what it is, what it isn’t, and how to do it effectively.

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable.

Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. content marketing strategy.

5 Free Blog Editorial Calendars to Improve Your Content Marketing

Polaris

Do you want to be better organized in your blogging? Write marketing content more quickly and more efficiently? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts.

How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

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How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. But a lot of sites have content.

B2B 79

Is Content Marketing Better than Advertising?

Sword and the Script

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. The post Is Content Marketing Better than Advertising?

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Best-in-class content marketers (i.e.,

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PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. The future of earned media will be reserved for only the sexiest of brands, and preferably those with a budget for sponsored posts.

5 Lessons Learned from Content Marketing World 2018 #CMWorld

PR 20/20

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. Why is it that marketing teams work in silos?

Content Marketing Consistency: How Often Should You Publish?

Sword and the Script

How often should a business publish content in order to achieve a level of effectiveness in content marketing ? More than anything else, consistency is the single most valuable attribute in content marketing. But We Produce a lot of Content.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. Strategy and Quality Drive Content Success. B2B marketers are also claiming success.

Survey 101

Infographic: 64 content marketing stats to inform your strategy

PR Daily

Companies with content marketing strategies see six times the conversion rate of businesses that don’t. that looks at the state of content marketing. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries.

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it.

Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

AirPR

. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. AirPR: How do you view Integrated Marketing?

Get Inspired by These 3 Content Marketing Innovators

Cision

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Best Practices Featured content marketing marketing innovation

5 More Outside-The-Box Content Marketing Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Want even more content marketing tips?

Content Marketing: Don’t Make Home Improvements to Rental Property

Sword and the Script

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML].

Why PR Pros Need to Own Content Marketing

Cision

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing

5 Tips to Nurture Your Brand Fanatics

Cision

Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

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11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. In this case, market research has consistently demonstrated people favor recommendations from peers over brands.

Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. Four Brands that are Becoming Content Publishers. 6 Keys to Content Marketing for Big Brands.

One Prediction Each for PR, Content Marketing and Social Media  

Sword and the Script

Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. Recommended Reading: Why Content Marketing and Public Relations Need Each Other.

Survey Finds Improving Optimism in Content Marketing

Sword and the Script

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Marketing: Investment, Cost or Profit Center?