Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account.

Blogging 195

Blogging Marketing How To Pitching 195

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Brand 370

Brand Branding SEO Engineering 370

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. Exhibitors have the opportunity to gain widespread media coverage and publicity for their products, increasing brand visibility and consumer awareness.

Internal 78

Internal International Retail Trade Shows 78

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

Blogging 62

Blogging Google SEO Writing 62

NewsWhip

NOVEMBER 9, 2022

While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Twitter was the top brand in terms of engagement, earning 545k (18%) overall. Other key takeaways from October.

Twitter 148

Twitter Brand Branding Retail 148

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes.

Strategy 78

Strategy Brand Branding How To 78

Ronn Torossian

MARCH 25, 2019

Cannabis has increasingly become a focal point of international attention. For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […].

Brand 150

Brand Branding Internal International 150

Ronn Torossian

FEBRUARY 14, 2017

But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 210

Brand Branding Reputation Internal 210

Ronn Torossian

JULY 17, 2018

In a field as highly competitive as hospitality, the right PR strategy is the best way for today’s international hotels to get ahead of the game. The post Developing A PR Campaign For International Hotels appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Hotels 131

Hotels Internal International Course 131

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. Creating valuable content is never easy, and doing so at scale is even more difficult.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

Prowly

APRIL 9, 2024

For every brand under the sun, it’s inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others… Not so much.

Crisis Management 104

Crisis Management Examples Crisis Internal 104

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Staffbase has started a podcast dedicated to internal comms. Employee engagement.

Brand 152

Brand Branding Reddit Pitching 152

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Onclusive

DECEMBER 7, 2023

Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. Why broadcast monitoring is still relevant today? Find out more here.

Radio 195

Radio Video Internal International 195

Onclusive

DECEMBER 7, 2023

Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. Why broadcast monitoring is still relevant today? Find out more here.

Radio 195

Radio Video Internal International 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? . Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Deirdre Breakenridge

OCTOBER 29, 2014

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. This is all part of the importance of having a concrete plan for a brand’s social networks. These followers will also be the ones that support you and talk about your brand when it’s going well.

Reputation 302

Reputation Brand Branding Social Media 302

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

NewsWhip

JANUARY 11, 2022

The December walkout was not the first time that Apple employees had come forward about enduring poor working conditions such as little to no sick time, low wages, and ongoing internal harassment. The post How Apple workers have captured the public’s attention over internal policies appeared first on Newswhip.

Policies 78

Policies Internal International Employee 78

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! This week, we’re doing a deep dive into what PESTLE includes, and why using it in your communications strategy can help you and your brand win. What is PESTLE analysis? Legal factors.

Analysis 370

Analysis Tools Policies Reputation 370

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. Just having media monitoring in place is no longer sufficient for PR and communications success.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through. PR teams have a big opportunity to leverage social influencers for not only brand content, but click-to-buy opportunities. Mobile usage also has implications for other content we produce.

Mobile 334

Mobile Advertising Advertising Trends 334

Cision

APRIL 28, 2020

to be Newsweek International’s new editor. He spoke to us about the role of an editor, building audiences, and working for a global brand. Alex Hudson has moved on from Metro.co.uk

Internal 159

Internal International Brand Branding 159

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). In fact, brands can actually improve SEO with a thoughtful PR program. Big brands can do it relatively easily, but that’s because they’re a big brand.

SEO 203

SEO Engineering Google Examples 203

Shift Communications

JULY 26, 2022

The post Is Your Brand Messaging Recession-Ready? For companies outside of workplace tech and services, lines of messaging around the recession will look different but still be important. appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Brand 78

Brand Branding SEO Employee 78

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. It has truly taken the pain out of PR reporting.

Tools 370

Tools Report Comparison Media 370

The Hoffman Agency

JANUARY 26, 2022

Starting as a full-time intern with Hoffman is like eating Pad Thai at a spice level four. Assuming ownership of these tasks — and greatly enjoying building out our brand to students and speakers — I realized it was time to reassess my own career path. By Hannah Harding, Account Coordinator .

Internal 36

Internal International Chemicals Fashion 36

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397