Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI?

Conference 77

Conference Case Study Marketing Analytics 77

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 According to the boilerplate, “MW Investment B.V. What does it do?

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. Signal AI currently bills itself as a “ global external intelligence company.”

Publicity 85

Publicity Survey Enterprise Pitching 85

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. More specifically, can we use machines to write blog posts? More specifically, can we use machines to write blog posts?

Industry 74

Industry Marketing Technology Software 74

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations different from marketing?

Interviews 98

Interviews Publicity Technology Social Media 98

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. Another potential use of ChatGPT in the automotive industry is in the creation of social media content.

Automotive 80

Automotive Training Customer Service Data 80

Presspage

SEPTEMBER 19, 2017

In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. How has AI affected PR?

Software 83

Software Technology Knowledge Base Creativity 83

Sword and the Script

MARCH 2, 2021

For example, to gain a foothold in a new vertical market or geography. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 148

Company Tools Technology Software 148

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

Stephen Waddington

MAY 16, 2017

Automation and artificial intelligence will be next. Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. This is my motivation for blogging but it doesn’t suit everyone. It puts public relations on a collision course with marketing disciplines.

Publicity 119

Publicity Customer Service Community Internal 119

PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

Content Marketing 40

Content Marketing Company System Marketing 40

Stephen Waddington

MAY 23, 2018

Today 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats?

Communications 97

Communications Marketing Pitching Technology 97

PR 20/20

JULY 3, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job?

Content Marketing 40

Content Marketing Marketing Data Technology 40

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Now, keep in mind, this study is not specific to marketing, so the Pioneers percentage would be significantly less if only applied to our industry.

Marketing 47

Marketing Technology Training Privacy 47

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”.

Marketing 53

Marketing Software eBook Technology 53

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Will AI replace your job? How might AI redefine marketing jobs? But marketers are still largely in the dark about AI’s implications.

Marketing 41

Marketing System Technology Google 41

Presspage

AUGUST 15, 2017

Artificial Intelligence Of all the technological shifts that are taking place right now, the one that casts the largest shadow over PR is the emergence of artificial intelligence. In a previous article we discussed five trends that will affect public relations professionals in the coming decade. thought leadership.

Technology 115

Technology Big Data Video Data 115

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 62

Marketing B2B Print Technology 62

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Does your brand’s volume of coverage necessitate artificial intelligence? I don’t know why marketers and PR professionals would want to do the same thing to their brands.

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

AUGUST 6, 2019

It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch. That’s pretty good by current email marketing benchmarks where open rates range on average between 16-21% and CTRs come in between, barring anomalies, 2-3%.

Marketing 63

Marketing Pitching Corporate Tools 63

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. In fact, the global market for AI in marketing is likely to reach $107.5 Content creation is merely experiencing the next wave of its evolution. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

MAY 29, 2017

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Why is Content Discovery Important? Let us take a look.

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery? What is Content Discovery? Why is Content Discovery Important? Let us take a look.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164