Stephen Waddington

JANUARY 12, 2021

A book about response bias, search listening and gaining consumer insights from big datasets. It’s the basis of Seth Stephens-Davidowitz’s book Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are. It’s rightly a growing area of significant investment.

Big Data 96

Big Data Google Privacy Data 96

Onclusive

MARCH 23, 2020

Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

Data Driven Attribution. MMM does not focus on the consumer journey, like many attribution models. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. Staying on top of the latest trends is one part of the equation. This graph shows the rise of data in the past decade. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

Flack's Revenge

NOVEMBER 7, 2016

Ads on Top – An innovative solution for out-of-home ads that target consumers “in the wild” via digital signs. Sigmoid – Big data analytics, applied to advertising (and other markets). “The three unstoppable trends: globalization, demographic shifts, and digitalization.”

Mobile 166

Mobile Big Data Advertising Advertising 166

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

FEBRUARY 1, 2019

Fortunately, there is a cohort of forward-thinking companies who have made this investment on conviction and, in some cases, the data they are seeing from their early adopter peers. They know this intuitively, and somewhat anecdotally, and now they want the hard-data to quantify it. Consolidation is a natural consequence.

Industry 253

Industry Communications Measurement Technology 253

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

Flack's Revenge

AUGUST 9, 2016

Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. Since then it is a new game, as more people are discovering and consuming news through social media. Data across the Content Life Cycle.

Viral 120

Viral Data Web Trends 120

Cision

MAY 5, 2016

Personalization of these channels has led to consumers becoming more active gatekeepers in how, where and in what format they like to consume their information. Showing the impact of PR on brands, on the market and overall client business objectives will grow in importance.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst.

Marketing 60

Marketing Privacy Big Data Technology 60

Cision

JANUARY 30, 2017

So, when Cision pulled the trigger on PR Newswire, the largest communication distribution network on the planet , that was a big part of it, but far more importantly it’s the ability to provide to consumers the influencer graph, closing the loop between the reporter and the customer. Furrier: How do you aggregate the data?

Communications 96

Communications Software Interviews Data 96

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Measurement 167

Flack's Revenge

AUGUST 23, 2016

Bloom: Of course everything needs to be distilled down to a way it can be consumed I guess… Dylan : Yes, even though there’s massive contrasts, contradictions and nuances and other dynamics to their art, and them as people, but there’s the one thing, idea that most people have about then. Do you agree with them?

Brand 120

Brand Branding Technology Big Data 120

Mindful Marketing

SEPTEMBER 21, 2019

Their secret is ‘big data.’ ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” Unfortunately for it, the company passed the point of no return.

Company 51

Company Customer Service Analytics Ethics 51

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right?

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

OCTOBER 31, 2016

Let’s look at a few key trends from the event for PR professionals. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. If cognitive computing is the future of PR, data storytelling is the foundation on which cognitive computing is built – the story in our data.

Analytics 60

Analytics Data Analysis Technology 60

Onclusive

SEPTEMBER 20, 2017

Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today. With more data than ever also brings more access to insights than ever. The next frontier of the PRTech revolution will be in PR attribution and in discovering the value of PR ROI.

Analytics 170

Analytics Measurement Data Technology 170

Solo PR Pro

JUNE 12, 2018

In recent weeks, we have been flooded with notices regarding new privacy policies and information about how our data is used. We need policies to safeguard our information but it is equally important to examine the ethical considerations on what we curate and use.

Privacy 40

Privacy Data Ethics Policies 40

Critical Mention

SEPTEMBER 9, 2018

A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. Former Airbnb CMO Jonathan Mildenhall will kick off the conference on Oct. 7 as the first Keynote Speaker. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. Vasquez shared what we (marketer + machine) are already achieving together and will continue to in the future: Clustering and interpreting consumer data in real time.

Marketing 59

Marketing Data Technology Analytics 59

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

JULY 29, 2021

If you get the brand health and brand perception and really drive that point home with consumers, you’re going to enable a lifetime of sales, because the people come and become fans of the brand and loyal to that brand. It gets to consumer perception and understanding of and expectations of what that brand should do. Brian: Yeah.

Brand 78

Brand Branding Marketing Data 78